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Marketing Senior Analyst

Company: The Boston Consulting Group, Inc.
Location: Boston, Massachusetts
Posted on: September 22, 2017

Job Description:

Marketing Senior Analyst (The Boston Consulting Group, Inc. - Boston,

Massachusetts): Perform data analysis, quantitative modeling, and data

visualization in order to provide powerful analytics-based business

insights to BCG practice areas and stakeholders in order to realize data-driven business opportunities from their marketing activities. Specific duties include: utilize data analysis to further develop BCG Marketing

driven business opportunities from their marketing activities. Specific

duties include: utilize data analysis to further develop BCG Marketing’s

business intelligence platform by providing expertise in refining the

current data model; ensure data accuracy and integrity; build dashboards to

make CRM data actionable for end users; research emerging business tools

and develop advanced business models to broaden the scope and depth of

business analytics provided by the team; develop additional technical

options to enhance reporting effectiveness; collaborate with the Marketing

Analytics, Marketing Platforms, Business Service Group and Digital

Marketing team members to prioritize business requirements, including scope

definition and statements of work; leverage existing tools to allow

stakeholders to explore data in new ways; promote the marketing business

intelligence tool and its best usage within BCG to stakeholders; assist

marketing team to enhance mailing series and event tracking; provide

support to stakeholders on subject matter expertise; and resolve system

technical problems by collaborating with vendors and partners to identify

and research functionality in order to improve performance. Requires

Master's degree in business administration, business analytics, finance or

related field (willing to accept foreign education equivalent) plus two (2)

years of experience driving business insight through business/marketing

analytics and data visualization using Tableau, Alteryx, SQL, SAS and R.

Specific skills/other requirements (quantitative experience requirements

not applicable to this section) – must possess the following: (i)

Visualization tools including Tableau and SSRS; (ii) Advanced modeling

tools including SAS and R; (iii) Data management tools including Excel,

SQL, Alteryx, and PowerPivot; and (iv) Email marketing tools and web

analytics platforms including Exact Target, Google Analytics and CRM.

Domestic/International travel (up to 20%) required based on company/client

need. Multiple positions available. Must have unrestricted authorization to

work in U.S. M-F, 9:00 a.m. to 6:00 p.m. 45+ hours per week. Send resume

to GLB_MSA@bcg.com. An Equal Opportunity Employer.

Keywords: The Boston Consulting Group, Inc., Hartford , Marketing Senior Analyst, Consulting , Boston, Massachusetts, Connecticut

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