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Chief Marketing Officer

Company: Covr Financial Technologies
Location: Hartford
Posted on: February 25, 2021

Job Description:

JOB SUMMARY:The Chief Marketing Officer for Covr Technologies is responsible for all functions related to the marketing and branding of Covr Technologies. The hands-on, growth-oriented role will be responsible for corporate level marketing and branding, program support for our sale channels (Advisor and DTC), joint marketing with distribution partners and carriers, content to support our sales, campaign management, event coordination and managing our social media and website presence. The Chief Marketing Officer has a staff of 3 people and access to key marketing vendors. ESSENTIAL JOB FUNCTIONS, DUTIES, AND PERFORMANCE RESPONSIBILITIES:* Leads all aspects of marketing, social media, program management and branding for Covr with a "hands-on" initiative. * Builds and maintains programs to support sales and marketing programs developed by Covr and various insurance carriers to help promote insurance within our firms. * Developments programmatic-based content to support various insurance product and concept promotions to the firms using digital and non-digital means. * Drives advisor and consumer campaign management and tracking; including engagement with partner firms to using digital and non-digital means. * Utilizes marketing analytics, tracking, and measurements to communicate results and optimizes tactics.* Supports B2B sales activities and new account acquisition for our three products: Covr Advisor, Covr Consumer and Covr Exchange. * Maintains content on our website, social media channels and our platforms to inform various stakeholders throughout the sales cycle. * Meets with various stakeholders, including distribution partners, financial advisors, investors, carriers, InsurTech experts and other stakeholders. * Drives PR and branding guidelines and initiatives.* Performs other projects and duties as assigned, including developments of strategic initiatives. JOB SPECIFICATIONS AND QUALIFICATIONS:Education and Experience:* Bachelor's degree in marketing or another related field.* Minimum of 5 years relevant experience in similar insurance/financial services marketing leadership roles.* Experience in B2B and B2C marketing.* Experience in all marketing and communication methods, especially digital.* Insurance knowledge, especially life, annuities, supplemental health, and long-term care insurance.Knowledge and Skills:* High acumen for marketing execution and utilizing data to optimize results.* Mix of creative and execution skills.* Excellent communication skills* Strong industry knowledge.* Passion for innovation and excellence.* Ability to partner with multiple groups and--manage multiple projects.

Keywords: Covr Financial Technologies, Hartford , Chief Marketing Officer, Advertising , Hartford, Connecticut

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