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Digital Marketing Manager - Media Optimization

Company: The Travelers Companies, Inc.
Location: Hartford
Posted on: April 4, 2021

Job Description:

Job ID: R-6471
Job Category: Marketing
Location: Hartford, CT
Additional Locations: Alpharetta, GA, Boston, MA, Morristown, NJ, Marlton, NJ, Parsippany, NJ, Edison, NJ, Wall Township, NJ, Melville, NY, New York, NY,
Posted Date: March 20, 2021
Apply Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it. Target Openings 1 Job Description Summary The team is looking to expand digital capabilities across our TRAV Sold partners to provide more creative outlets for our partners to leverage for their members, as well as drive more online sales across both paid and organic digital channels. This individual will work with marketing and business partners to identify marketing program strategies and develop and execute moderately complex integrated marketing campaigns aligned with specific business unit needs. They will consult and partner with assigned business, marketing, and enterprise partners to develop, create, and execute marketing strategies aligned to specific business unit needs. The role is accountable for content development based on key marketing strategy messaging. Primary Job Duties & Responsibilities

  • Perform site audits and conduct research to identify on-page opportunities to drive visibility, and on-site conversions.
  • Work with internal team members on building, implementing and executing strategies such as link building and content creation to be presented to partners
  • Ability to educate and counsel partners on SEO tactics and strategies.
  • Monitor performance and provide ongoing recommendations for increased traffic and on-site placement opportunities.
  • Fundamental understanding of Paid digital channels., such Paid Search and how they are used to drive acquisition.
    -- Campaign Execution / Management:
    • Partners with marketing partner(s) and assigned business partners to create and execute moderately complex marketing campaigns, in support of marketing strategies aligned to specific business unit needs.
    • Responsible for content development; writes, edits and shepherds material through the review/approval process.
    • Executes traditional marketing tactics such as email, ecards, webinars, newsletters, sell sheets, brochures; and digital marketing such as video, social and web, for moderately complex campaigns.
    • Partner with more senior marketing partners to monitor and analyze the effectiveness of less complex campaigns and recommends adjustments to tactics as appropriate.
    • Able to demonstrate how each marketing campaign ties back to marketing and business strategies for each campaign.
    • Reviews and analyzes research on business and consumer insights and provides input business leaders on potential impact on the marketing campaigns.
    • Responsible for ongoing maintenance/refresh of campaign content and tactics on moderately complex campaigns.
    • Supports agency and industry events by executing marketing components and contributing to key message development. May provide project management leadership.
    • Has general knowledge of established processes, approvals and best practices.
    • Works closely with marketing and business partners to understand business priorities and objectives.
    • May partner with functional business partners ( Product, Distribution and Marketing) in implementing new marketing approaches. Consults on marketing related requests, tasks and activities and makes recommendations based on the business objectives.
    • May collaborate with Enterprise partners on brainstorming owned, earned and paid tactics associated with all initiatives.
    • Consults with the field staff regarding the effective use of the campaign material/tactics to enable the sales process.
      -- Project Management:
      • Acts as Project Manager and may take the lead on small to mid-sized projects and campaigns.
      • Accountable for follow up and follow through of all facets of integrated marketing campaign tactics.
      • Leadership:
      • Stays attuned to relevant market conditions and trends in order to drive effective messaging and tactics to targeted audiences.
      • Partners with Enterprise to bring innovative thought leadership to the business by staying abreast of new marketing concepts, tools and technology and integrating them into the campaign development. Minimum Qualifications
        • Minimum of 4 years of experience in marketing related field.
        • Minimum of 4 years of experience supporting the management of integrated campaigns. Education, Work Experience, & Knowledge
          • Bachelor's degree in marketing or other related field or equivalent experience preferred. Job Specific Technical Skills & Competencies
            • Understanding of SEM as it relates both to organic and Paid opportunities
            • Must be Proficient in Google Analytics
            • Experience with SEM tools (i.e. SEM Rush, Google Trends)
            • Experience using Google Adwords, BingAds, as well as programmatic display
            • Knowledge of Datastudio
            • Intermediate written and verbal communications skills.
            • Intermediate project management and organizational skills.
            • Intermediate consulting skills.
            • Intermediate Analytical and Strategic thinking skills.
            • Intermediate skill/competency level: demonstrates solid knowledge and ability; can apply the competency with minimal or no guidance, in the full range of typical situations. Requires guidance handling novel or more complex situations. Employment Practices Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.-- If you have questions regarding the physical requirements of this role, please send us an email so we may assist you. Travelers reserves the right to fill this position at a level above or below the level included in this posting. Careers at Travelers When you work at Travelers, life's most important moments become your life's work. That means helping families feel secure, businesses to prosper, knowing that you've made a difference, and feeling like you belong to something bigger. It also means being part of a team comprised of 30,000 + talented and passionate people that are evolving to meet changing needs - from customer service to data science and beyond. If that's more than you imagined in an insurance career, it's time to join us at Travelers.

Keywords: The Travelers Companies, Inc., Hartford , Digital Marketing Manager - Media Optimization, Advertising , Hartford, Connecticut

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