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Digital Marketing/Email Specialist

Company: Virtus Investment Partners
Location: Hartford
Posted on: April 5, 2021

Job Description:

The Digital Marketing/Email Specialist will be responsible for the overall execution of the company's retail distribution email marketing strategy. The successful candidate for this position will be the subject matter expert for email campaigns and deliverability. Leveraging the functionality of the company's email market tools, they will ensure best practices are followed and support the effort to personalize messages through audience segmentation and dynamic content.
This position could be based in Hartford, CT or New York City.
Duites and Responsibilities:

  • Maintain email marketing tool (Eloqua) to ensure data integrity and organization of assets.
  • Design, create, test and deploy emails that support retail marketing efforts.
  • Coordinate with the business intelligence group to ensure solid connectivity between Eloqua and the CRM system (SalesPage).
  • Coordinate with product marketing, sales and the business intelligence teams to identify proper segmentation for email efforts.
  • Maintain and train users on Eloqua's sales enablement tools (Profiler and Engage).
  • Develop marketing lead-generation strategy to encompass insights from email as well as other digital tactics, and report on and prioritize leads generated.
  • Support list-building, lead-scoring, and other forms of CRM data processing to guide marketing efforts.
  • Analyze data to identify trends and make recommendations.
  • Follow email deliverability best practices.
  • Support digital marketing team as needed, including content management and social media postings.
    • Bachelor's degree with a minimum of 5 years of related experience or an equivalent combination of education and experience.
    • High degree of proficiency in HTML and Dreamweaver required.
    • Deep knowledge of B2B email marketing concepts and best practices related to email creation, campaigns and analytics.
    • Understanding of email marketing best practices, including knowledge of U.S. regulatory and compliance regimes (e.g., CAN-SPAM, CCPA).
    • Demonstrated ability to analyze email performance, identify trends, and develop actionable recommendations.
    • Experience with A/B testing.
    • Demonstrated experience with marketing email platform, Eloqua.
    • Ability to effectively manage multiple tasks in an environment of competing priorities and deadlines.
    • Excellent time management skills and a demonstrated ability to build and stick to project deadlines.
    • Superior principles of language and grammar required, along with strong proofreading skills.
    • Vigilant attention to detail.

Keywords: Virtus Investment Partners, Hartford , Digital Marketing/Email Specialist, Advertising , Hartford, Connecticut

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