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Senior Social Media Analyst

Company: Pearson
Location: Hartford
Posted on: April 5, 2021

Job Description:

Senior Social Media Analyst Hartford , Connecticut Senior Social Media Analyst - ( 2011572 ) Description Connections Education, now a part of Pearson Online & Blended Learning, is a leading, fully-accredited provider of high-quality, highly accountable virtual education solutions for students in grades K-12. We serve families and schools with a variety of digital learning and online school solutions including Connections Academy and International Connections Academy. Recognized for its outstanding curriculum, high-quality teachers and leadership, Connections Academy is committed to expanding quality education through technology, and helping students achieve both academic and personal success. We're committed to a world that's always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology-and each other to surpass these boundaries-we create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small. We're proud to have been named a "Top Workplace" by the Baltimore Sun for three consecutive years and a "Best Place to Work" by Baltimore magazine. Position Summary: The person in this role will focus on enhancing our brand and building strong online communities through our various social media platforms. The Senior Social Media Content Analyst will be responsible for developing and managing organic social media content that is designed to engage users and create an interactive relationship between interested families and Connections Academy schools. This role is responsible for managing Connections Academy brand social media properties, as well as individual properties for our schools. The successful candidate will also be required to collect, analyze and draw implications from social media data to optimize our content and develop more effective campaigns. We are looking for someone who is passionate about developing compelling social media strategies and content for a brand at the forefront of education. Primary Responsibilities: Build and execute bold and visionary organic social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification in support of overarching brand strategy and awareness goals Generate, edit, publish and share inspiring daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action Create editorial content calendars and syndication schedules; look for opportunities to leverage existing content Focus on developing content that elevates our brand, our individual schools, and the virtual school category Build and execute Connections Academy UGC strategy across social channels and implement a process for regularly sourcing engaging UGC Work closely with the paid social media team and SEO team to develop highly optimized, engaging and relevant social media campaigns that address our target audiences' core motivations and helps to achieve our strategic goals Optimize company pages within each platform to increase the visibility of company's social content Build engaging communities on social for the individual Connections Academy school pages and create/publish school-specific organic social media posts. Continuously improve by capturing and analyzing the appropriate social data/metrics, providing insights and implications from content performance, and then acting on the information Collaborate with other departments (program managers, enrollment, state relations) to manage reputation, identify key players and coordinate actions Co-lead social media testing strategy across platforms and analyze results to broaden reach of content Develop and execute Connections Academy thought leadership program on social media aimed at elevating their profiles and extending the reach of their expertise Support cross-functional management, operation and optimization of Sprinklr, Connections Academy's enterprise social media management platform Cooperate with PR team to leverage Connections Academy influencers/alumni and education influencers in the development of social media content that supports our editorial calendar Support PR team to issue company-wide responses to various audiences when unplanned and immediate issues arise. Support social media moderation efforts in line with the moderation policy for each community Complete administrative activities in support of the position within established deadlines; and other duties as assigned Pearson Online & Blended Learning is focused on providing a flexible work environment to its employees, including the ability to work from home on a regular basis in most positions. We believe that flexibility in work/life balance is a critical part of our culture and employee satisfaction, and we are proud to provide our employees the ability to work from anywhere, anytime. In exchange, we require that employees have the appropriate means to work remotely, including adherence to our work at home policies regarding home office setup, including but not limited to the privacy of records, technology standards, equipment standards and expectations. The following equipment will be provided to you by the company as a full-time employee: Laptop and phone Headset The following equipment will need to be provided by you, as the employee, when working from home: 2nd monitor (required) Mouse (required) Keyboard (required) Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Qualifications 3 years of experience in marketing or related field, with 2 years experience in building, executing social media strategy Demonstrated continuous learning and discovery regarding ongoing changes to social platforms Deep knowledge of Facebook, Twitter, Instagram, Pinterest and TikTok communities and advertising platforms required Familiarity with enterprise social media management platforms, ie Sprinklr, along with willingness to research new solutions as warranted. Demonstrated social analytics tools knowledge; ability to explain complex social media data in an understandable way Proven ability to craft compelling communications that are clear, concise, and conversational and make creative use of text, video and images Ability to balance the needs of sometimes competing customer bases; comfortable working with all levels of management Capabilities: Demonstrated critical thinking and problem-solving skills Excellent consulting, writing, editing (photo/video/text), presentation and communication skills Effortless communicator; quickly synthesizes information and delivers, clear, concise and friendly communication -- both verbal and written -- to customers and coworkers. Approach data and continuous improvement with an analytical and performance mindset Goal-oriented self-starter with a strong desire to innovate Thrives in a cross-functional environment Able to self-manage and multi-task; works well independently and as part of a team. Demonstrated ability to juggle numerous projects and meet deadlines Customer-centric; ability to engage and develop relationships with followers Takes personal responsibility - respects deadlines and meets them. Takes ownership of work, even when the outcome is less than ideal, learns from past experience. Not afraid to ask questions. Undaunted by the immediate deadline and fast-paced nature of social media. Availability nights and weekends as needed to respond to crises or support moderation efforts. Passionate about helping customers and about building strong customer and work communities. The anticipated starting salary range for Colorado-based individuals expressing interest in this position is $65k- $90K. This position is eligible to participate in an annual incentive program. Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/ Primary Location : US-RE-Remote Work Locations : Remote Job : Marketing If you are a qualified individual with a disability and are unable or limited in your ability to use or access this site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com . Please follow the links to "EEO is The Law" , which describes the Federal laws prohibiting job discrimination based on race, color, sex, national origin, religion, age, equal pay, disability or genetic information, and the "EEO is the Law Supplement" which has additional information for Federal Contractors. The Pay Transparency Nondiscrimination Provision provides applicants and employees notice that Pearson will not discriminate against them for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-workers. Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, genetic information, disability status, veteran status, national origin or any other characteristic protected by law.

Keywords: Pearson, Hartford , Senior Social Media Analyst, Advertising , Hartford, Connecticut

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