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Social Media Editor (News

Company: Connecticut Public Broadcasting Network
Location: Hartford
Posted on: April 8, 2021

Job Description:

The Social Media Editorhelps guide the social news strategy for Connecticut Public on each of its socialplatforms with a goal of expanding and growing our audience and managing theoverall digital news image. This editor willhave a passion for public mediaand experience in visual and digital storytelling and social media news strategy andtactics. The role works closely theDigital Service Bureau on the strategy, execution, focusing on growth andengagement. This Social Media editor role also works with groups across CTPublic, including Television and Radio Programming, Marketing and Membershipteams.-- The art of storytelling is at the core of all of the Connecticut Public's initiatives. Those initiatives have exploded in the last several years, as--the organization--has pursued a bold new direction within the turbulent news industry: transforming a significant portion of its corporate headquarters and staff into a journalism focused organization. Our Social Media News Editor plays a vital role in this initiative. Come join our team and find our next opportunity! Essential Job Functions
Our Social Media Editor provides a wide range of services in collaboration with many departments across the organization. Applicants must have the ability to complete the following essential job functions:

  • Works under the guidance of the Chief Content Officer to set CT Public's social media news strategy for each existing social platform.
  • Monitors CT Public's social media accounts for performance on each platform, working closely with Audience Intelligence.
  • Works closely with both CT Public's Content team and the Digital Service Bureau to execute strategy.
  • Monitors social media platform news and developments; suggests ways CT Public can use new platforms, tools and tactics.
  • Works with radio originals shows, news desks, and television projects to develop social media plans on major coverage areas and/or events.
  • Works with Senior News Editors to make decisions on how CT Public will display big stories and breaking news on main social accounts.
  • Sets social media best practices and regularly communicates with staff to train and coach others to strengthen their own social media skills.
  • Conceptualizes, creates, and collaborates with Visuals to creates visually compelling digital content with videos, photos and graphics to engage and inform digital and social media audiences.
  • Works closely with CT Public's leaders on Ethics and Standards to manage social media policy for journalists; raises ethical issues when necessary.
  • Monitors social media conversations for audience feedback, to develop deeper engagement and to generate story ideas and incorporate into our storytelling Responsibilities
    Our Social Media Editor has many responsibilities. Duties include, but are not limited to:
    • Assists in managing editorial relationship with social networks (Facebook, Twitter, etc.).
    • Drives learning and understanding of interns, reporters, and on occasion member stations on how to use social media platforms and tools.
    • Edits and posts news social content by reporters, hosts and contributors.
    • Works closely with Audience Intelligence to understand and analyze metrics, including Chartbeat and Google Analytics, to understand and better serve the digital audience.
    • Engages and interacts with audiences on all social media platforms. Additional duties may be required. Knowledge, Skills, and Abilities
      Knowledge of:
      • Working on large complex projects in a fast-paced environment and handling multiple and changing priorities simultaneously.
      • Social media and/or digital journalism.
      • How complex organizations operate with the skill and ability to make the right internal and external connections to drive work forward, while anticipating potential shifts in work.
      • The mission and purpose of public media. Skill In:
        • A variety of social media channels including Instagram, Twitter, Facebook, and YouTube.
        • Writing, editing and--producing content for multiple platforms: broadcast, digital and social.
        • Idea generation, self-starting, and willing collaborator.
        • Managing relationships with social media companies (Facebook, Twitter, Snapchat, etc.).
        • Defining problems, collecting data, and establishing facts in order to draw valid conclusions as a change agent.--
          Working in fast-paced environment, making smart, fast, solid editorial decisions with close attention-to-detail, while under pressure and under strict deadlines.--
        • Writing, computer literacy (O365, Smartsheets), and strong technical skills in social media software.
        • Working in Microsoft Office software (Word, Excel, PowerPoint, Access, etc.);--
        • Photography and photo editing using Adobe Photoshop.
        • Video production and editing skills using Adobe Premiere. Ability to:
          • Identify with the mission and purpose of Connecticut Public.--
          • Adapt, be audience focused and possess a curious mindset with a commitment to creating an inclusive work environment.
          • Work with--reporters, producer, the Visuals Team and other--editors--in environments that include remote offices.--Possess a visceral distaste for office politics and gossip.--
          • Produce strong headlines and content for platform-specific audiences.
          • Be receptive to change as media strategy and market demands dictate.
          • Solve practical problems and deal with a variety of concrete variables in diverse situations.
          • Gather and/or analyze market data, conduct research, define problems, and establish facts in order to draw valid conclusions as a change agent.--
          • Solve practical problems and deal with a variety of concrete variables in diverse situations and with diverse constituencies.
          • Lead multiple projects concurrently while paying close attention to detail.--
          • Consistently work well with others, demonstrating at all times respect for the diverse constituencies.
          • Work in a collegial, supportive, highly team-oriented environment, yet possess initiative, self-motivation and work with minimal supervision. Work Environment
            Job functions are typically performed under conditions such as those found in general office or administrative work. This position is not substantially exposed to adverse environmental conditions, although we are currently fully COVID remote until public health officials deem it safe and healthy to return to the office.

            Physical Demands
            The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the essential functions of this job, the employee is regularly required to sit for prolonged periods, stand, and talk, lift objects of less than twenty (20) pounds, and hear. Manipulative skills, which require hand-eye coordination, such as reading or typing, writing, and filing are also required. Additionally, the employee must have the ability to concentrate for extended periods with frequent interruption and understand and relate to the concepts behind specific ideas. Has the potential to be a high stress environment with deadline pressures. These physical demands, with or without reasonable accommodations, are required to perform the essential functions of this job. Position Type/Expected Hours of Work
            This is a full-time salary exempt position. Duties are routinely performed Monday through Friday from 9:00 a.m. to 5:00 p.m. Some morning, nights, weekends, and holiday hours might be necessary. Education and Experience
            Bachelor's degree in Communications or Journalism with a minimum of five (5) or more years experience in journalism, social media, or a closely related field AND/OR an equivalent level of education, training, and experience. Exempt 0.00 - 0.00


            Disclaimer
            CT Public reserves the right to substitute years of experience for certification or degrees. CT Public may expand inquiries into materials submitted in support of an applicant's candidacy without further permission from the applicant. CT Public reserves the right to modify compensation, benefits, minimum qualifications, desired skills, and job duties for this position at any time. A complete background check is required. Fingerprinting screening may be required.

            Connecticut Public Broadcasting, Inc.(CBPI) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to Protected Classes, including race, color, religion, creed, sex, national origin, ancestry, citizenship status, pregnancy, disability (including physical, intellectual or learning disabilities or past or present history of a mental disability), political affiliation, family responsibilities, age, uniform service member status, veteran status, marital or civil union status, membership in a domestic partnership, gender (including gender identity, gender expression or status as a transgender person), genetic information, sexual orientation, and any other protected characteristic under applicable federal, state and local laws. In addition, CPBI complies with applicable state and local laws governing nondiscrimination in employment in every location in which CPBI has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. To further the principle of equal employment opportunity for all, CPBI practices affirmative action for minorities and women, the handicapped, and Vietnam-era and special disabled veterans. CPBI expressly prohibits any form of unlawful employee harassment based on race, color, religion, sex or sexual orientation, national origin, age, handicap, or status as a Vietnam-era or special disabled veteran.

            Connecticut Public is committed to providing reasonable accommodation for qualified individuals with disabilities in our application and/or interview process. If you need assistance or an accommodation in completing your application due to a disability, please reach out to us as--HumanResources@ctpublic.org. Please put "Reasonable Accommodation" in the subject line. An interesting and challenging experience is yours as an employee or intern of Connecticut Public!
            Connecticut Public places strong emphasis on selecting the right candidate to drive the Company's creativity, innovation, content, and success. Whatever your position and responsibilities are: on the air and off, in front of the cameras and behind-the-scenes, everyone at Connecticut Public plays an important role in the Company's mission and vision. We succeed through--you--and focus on employee professional development policies and procedures designed to maintain an employee-friendly workplace. We hope you'll consider becoming an integral part of a team committed to making a--real--difference in the lives of people here in Connecticut and across the country. Diversity and inclusion are central to our purpose.
            At Connecticut Public, we believe people are the catalysts to change and innovation. Our content, collaboration, and work is stronger when differences ares leveraged to generate more--and better--ideas, sparking innovation that further connects us to our audience and communities. We believe in casting a wide net to find the best talent and our Human Resources team uses best practices to ensure inclusive recruiting, developing solid partnerships with organizations that represent the traditionally underrepresented groups. Employees are rewarded with comprehensive compensation packages.
            Health Insurance
            Vision Insurance
            Dental Insurance
            Company-funded Disability Insurance (short-term and long-term)
            Life Insurance
            Paid Time Off
            Retirement Savings Plan
            Leave of Absence Program
            Employee Assistance Program
            Pre-tax Programs (Health Savings Account)
            Tuition Assistance
            Flexible Work Schedule
            Employee Social Events
            Gym Partnerships
            Local Vendor Partnerships
            Professional Development Opportunities

Keywords: Connecticut Public Broadcasting Network, Hartford , Social Media Editor (News, Advertising , Hartford, Connecticut

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