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Marketing Producer

Company: Tegna
Location: Hartford
Posted on: November 14, 2021

Job Description:

FOX61/CW20 is seeking a passionate Marketing Producer who understands news promotion and creative storytelling. The Marketing Producer will primarily work with the news department on consistently compelling promotions for our 10pm and 11pm newscasts. Further duties will include promotions for special reports, digital pieces, and station image projects. This role includes writing, shooting, editing, and graphic work. Responsibilities:

  • Working alongside News Management, Promotions Manager, Producers, Digital staffers, and Reporters to produce high level news promotions that get results.
  • Using research and applying the Expect More brand strategy to develop and execute creative concepts via on-air news promos, station image campaigns and original content.
  • Campaigns should deliver a clear message and reinforce the value of the FOX61 brand
  • Guiding the overall look/tone/feel of creative campaigns through writing, shooting and editing on-air spots and other marketing materials.
  • Managing projects from brainstorming to conception to execution.
  • Work with the station's Marketing, News and Digital Teams to develop creative concepts for topical promos and other assignments.
  • Shoot highly-stylized videos and photography for campaigns using Canon or Sony FS cameras and lenses.
  • Highly skilled in Premiere, Photoshop, and After Effects to produce high-quality and sophisticated material.
  • Participating in News strategy meetings to craft audience messaging.
  • Representing the brand and station through the core values of the station- Community. Compassion. Connecticut. Requirements:
    • At least five years of previous production experience (Local TV/film/other) shared via a reel
    • A college degree in marketing, advertising, design or related field is preferred.
    • The ability to apply research and data to develop creative messages that drive audience growth.
    • Demonstrated copywriting ability.
    • An appreciation and understanding of local news; how journalism still matters in a fast-changing industry.
    • Effective communication skills in a fast-paced environment.
    • Well organized with a customer-oriented approach.
    • Team Player with a positive "get-it-done" attitude.
    • Demonstrate ability to multi-task and adhere to deadlines and well organized.
    • The ability to keep track of multiple projects and meet aggressive deadlines.
    • Proficiency in Adobe Creative Suite and other production tools.
    • Willingness and aptitude to learn ENPS, Bit Central, Harmonic, Crispin, Attendant Solutions and other integrated systems.
    • Strong writing, shooting and non-linear editing skills, plus the ability to consistently generate compelling, inspiring creative that fits the station's brand.
    • The ability to work a flexible schedule that may require being present in breaking news situations, along with some night and weekend assignments as needed.
    • An attitude that demonstrates a growth mindset, a One Content Team mentality and a drive to WIN! About TEGNA TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit . TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus. EEO statement: TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.

Keywords: Tegna, Hartford , Marketing Producer, Advertising , Hartford, Connecticut

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