Events and Marketing Manager

Company: Hartford Business Journal
Location: Hartford
Posted on: November 15, 2021

Job Description:

Events & Marketing Manager Job Description: The events manager's role is to create and execute high-profile external events that portray the organization in a positive light to our subscribers, attendees, sponsors, the general business audience, city officials, leaders and other key stakeholders. In this role the event manager will also reinforce client-to-business relations, expand upon and help elevate the HBJ brand, and effectively deliver on event objectives.Responsibilities include but are not limited to: Event planning & execution

• Lead the planning, development and execution of existing annual events and new initiatives. Brainstorming and implementing event plans and concepts.
  • Increase the engagement strategy, creative approach, planning, and execution for the organization's events, including day-of-event management.
    • Develop approach and methods to evaluate and measure event success. Leverage insights in the development of an annual strategy.
      • Continue to learn and implement new methods and technologies to transform the experience of our in-person and virtual events.
        • Produce detailed timelines and agendas for all events.
          • Manage all event operations (preparing venue, invitations, floor plans/layouts, food, drinks etc.).
            • Ensure insurance, legal, health, and safety obligations are adhered to.
              • Oversee all day of event operations and the dismantling and removal of the event and venue efficiently.
                • Honoree and/or speaker management - provide and manage logistics details, set speaker expectations, coordinate prep calls/meetings, etc.
                  • Performing post-event evaluation; including feedback surveys, data entry and analysis.
                    • Manage and assist in the development of communications and promotional materials for all events.Financial management
                      • Manage and assist with planning of all budgeting, including accountability for event P&L.
                        • Track the overall event expenses regularly and manage all invoicing.Marketing, Promotion & Awards process management
                          • Collaborate with HBJ editorial and additional media partners to promote the event.
                            • Create and implement marketing strategy and manage all marketing activities to support specific events. Including print, radio, digital, eblasts, eNewsletters, direct mail, social media, business calendars and other formats.
                              • Manage and regularly update registration page and system, event webpage, attendee tickets/payments/invoicing, etc.
                                • Manage and coordinate all general internal and external marketing for the overall HBJ brand - our products and/or services.
                                  • Manage the entire award nominations process and marketing. Collaborate on the honoree selection process.Vendor Management
                                    • Identify and negotiate with venues and vendors, manage venue/vendor contracts, relationships and outputs.
                                      • Establish and manage venue/vendor, and media partner trade relationships and contracts where applicable.
                                        • Research and schedule speakers.Supporting sponsors & sales team
                                          • Sponsor management - meet with sponsors, provide logistical support and coordinate with them regularly.
                                            • Produce recap reports for event sponsors
                                              • Regularly update the sales team on agenda and speaker or honoree developments.Job Type: Full-timePay: $50,000.00 - $55,000.00 per yearBenefits:
                                                • 401(k)
                                                • Dental insurance
                                                • Employee assistance program
                                                • Employee discount
                                                • Flexible spending account
                                                • Health insurance
                                                • Health savings account
                                                • Paid time off
                                                • Parental leave
                                                • Referral programSchedule:
                                                  • 8 hour shiftSupplemental Pay:
                                                    • Bonus pay
                                                    • Commission payCOVID-19 considerations:We are following all state and federal COVID guidelines.Ability to commute/relocate:
                                                      • Hartford, CT 06103: Reliably commute or planning to relocate before starting work (Preferred)Education:
                                                        • Bachelor's (Preferred)Experience:
                                                          • Events management: 3 years (Preferred)
                                                          • Customer service: 1 year (Preferred)Work Location: One location

Keywords: Hartford Business Journal, Hartford , Events and Marketing Manager, Advertising , Hartford, Connecticut