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Digital Marketing Specialist

Company: Access Health CT (AHCT)
Location: Hartford
Posted on: January 15, 2022

Job Description:

The Digital Marketing Specialist is responsible for developing, implementing and overseeing long-term digital marketing campaigns as well as short-term advertising techniques for Access Health CT (AHCT). This role requires being adept at enhancing brand awareness, driving traffic to the company's website and generating sales leads. The Digital Marketing Specialist assists the organization in reaching its goals by using web analytics tools to monitor site traffic, optimizing marketing campaigns and tracking consumers' site behavior. This role reports to the Marketing & Engagement Manager.
Essential Duties and Responsibilities:

Responsible for Website/Blog/Knowledge Base updates
Creates JIRA Tickets, tracks JIRA Ticket Process and attends JIRA meetings with IT Development
Sources website images/copy for website
Search Engine Optimization (SEO), with IT Dev and external agencies/vendors
Search Engine Marketing (SEM), with external agencies/vendors
Manages Google Analytics in partnership with Information Technology Dept (IT) and Technical Operations & Analytics Department (TOA)
Manages Google Tag Manager in partnership with IT and TOA
Manage AHCT's text messaging vendor and communications
Distributes customer, Broker, Community Assistance Coordinators (CACs), and Community Partners Emails/Newsletters
Maintains backend of contacts, tagging properly and works with TOA to integrate new data/lists of contacts regularly for outreach throughout the entire year
Creates, houses, manages, and distributes toolkits sent out to community partners, navigators, legislators in partnership with the Marketing department (visuals, videos, enrollment) ensuring optimization of files sizes/formats
Source and use an enterprise file sharing tool
Posts press releases to the website (can be very time sensitive)
Refines data/analytics for results reporting - and creates results reports
Manages surveys for marketing use/analyzes data with TOA for actionable optimization of marketing strategy
Creates and posts SharePoint content
Conduct User Experience (UX) research on AHCT's website
Supports event emails/marketing in digital environments
Supports Direct Mail relationship with print house and postage vendor - including budgets for campaigns
Supports research opportunities, including but not limited to: Uninsured and Health Disparities research
Supports Health Equity and Outreach digital needs (healthy chats posted to site)
Other duties as required

Qualifications: the requirements listed below are representative of the knowledge, skill, and/or ability required.

Requires BA or BS in related field or equivalent experience
3 - 5 years' experience in digital marketing to the general market required
Must have experience managing a company website or been on a team that managed a company website
JIRA experience strongly preferred but not required
Advanced oral and written communication skills
Experience with multiple digital marketing tools and platforms
Proficiency in identifying target audiences and gaining insights
Strong analytical skills and data-driven thinking
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Ability to prioritize and manage requests from various sources with an ability to work well with varied personalities and deadlines.
Ability to think creatively and innovatively
Bilingual (English/Spanish) is a plus

Physical Demands: the physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit, hear, stand, use hands to type data, and utilize a phone or other electronic communication devices. This employee may have to operate business machines and lift up to 20 lbs.
Work Environment: this is an in-office role 2 designated days per week or more if needed, in which the noise level in the work environment is usually moderate. 3 designated remote workdays. Requires fast-paced deadlines and has a high stress at times.

Equal Opportunity and Affirmative Action Employer

Keywords: Access Health CT (AHCT), Hartford , Digital Marketing Specialist, Advertising , Hartford, Connecticut

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