Executive Director of Communications and Marketing - Office of Communications and Marketing
Company: NCAA (National Collegiate Athletic Association)
Location: Hartford
Posted on: June 25, 2022
Job Description:
POSITION : Executive Director of Communications and Marketing
REPORTS TO : Deputy Superintendent (Primary)/Superintendent of
Schools (Secondary) PRIMARY FUNCTION : The Executive Director of
Communications and Marketing will provide strategic leadership,
direction, and guidance for the Hartford Public Schools' internal
and external communications, media relations, and marketing, as
well as oversee the day-to-day operations of the Office of
Communications and Marketing.In collaboration with the executive
team, this position will develop, execute, and oversee a multi-year
plan, promoting the district's work to accelerate equity and
excellence, to a diverse set of stakeholders.A laser focus for this
position will be to develop a plan and supporting strategies that
are culturally inclusive of all those served by the district, our
students, families, and community.The Executive Director of
Communications and Marketing will serve as a leader, ensuring that
Hartford Public Schools' commitment to diversity, equity,
inclusion, and belonging are infused into organizational culture
and all forms of communication, media relations, and marketing.
TYPICAL DUTIES AND RESPONSIBILITIES :
- Build brand awareness and positioning of Hartford Public
Schools
- Develop and lead a culturally responsive and outcomes-based
strategic communications plan with metrics - utilizing both
traditional and new media - to support the district in meeting
strategic goals
- Understand and develop budgets and finance and
return-on-investment projections
- Lead the Office of Communications and Marketing to develop a
culturally inclusive strategic communication plan and execution of
said plan
- Utilize all available district and school-based multimedia
resources/channels (email, web, video, radio, TV, print, and social
media) to share news and maintain lines of communication with
district constituents, the media, and other agencies on behalf of
the district
- Work with advertising and marketing agency partners as
needed
- Execute online and offline marketing initiatives, integrating
online and new media, email, social media, SEM/SEO strategy
development, brand awareness and other marketing initiatives
- Lead the drafting, editing, and distribution of content for the
Superintendent, including: talking points, speaking remarks,
presentation/presenter notes, statements, letters, memos, and
social media posts
- Lead the drafting, editing, and distribution of letters, web
posts/stories, statements, media advisories, press releases,
brochures, and other materials to families, students, staff,
community partners, and the media
- Lead the preparation of multilingual news releases about
programs, projects, activities, and accomplishments of Hartford
Public Schools' students and staff
- Work collaboratively with the Senior Advisor for Strategy &
Institutional Advancement, schools, and departments in support of
the district's strategic communications needs with an emphasis on
student, family, and community engagement
- Manage crisis communications strategy and execution, identify
risks, prepare contingency and recovery plans, and manage resources
and communications during the crisis
- Work with district administration and schools on crisis and
emergency communications
- Develop and coordinate promotional marketing materials and
activities, ensuring the district's commitment to DEIB are infused
into organizational culture and all forms of communication, media
relations, and marketing
- Responsible for all aspects of projects, including: meeting
deadlines, time management, contingency planning, budgeting,
campaign analysis, and tracking/monitoring procedures
- During the Superintendent's absence, serve as the spokesperson
for Hartford Public Schools
- Maintain cooperative working relationships with various news
media and other public groups
- Notify news media of various district activities, events, and
services by issuing news releases, feature stories, and public
service announcements
- Respond to media inquiries and assist media in promoting
district policies, programs, and special events; consult with
appropriate staff to coordinate and supervise the dissemination of
information through the media
- Maintain and update media contacts and distribution lists
- Maintain communications software applications that facilitate
internal communications, customer service, and operational
effectiveness
- Proofread and revise materials for public dissemination
- Prepare and present reports on variety of public information
issues
- Perform other related activities as delegated SALARY AND TERMS
OF EMPLOYMENT : Twelve-month work year; non-bargaining salary
commensurate with education and experience with a starting salary
of $135,000. EVALUATION : Probationary period of six (6) months
followed by annual evaluation UNION AFFILIATION : None APPLICATION
PROCEDURE : To be considered, all internal and external applicants
must fully complete a Hartford Public Schools' online
application.To apply, please visit and follow the appropriate link.
Hartford Public Schools (Hartford, Connecticut) is a diverse
community of educators and approximately 18,000 students attending
39 distinctive magnet, community, and neighborhood schools, located
in the capital city of Connecticut.We are committed to being a
leader in innovative urban education, cultivating equity and
excellence for all of our students, closing the opportunity gaps,
and preparing students for life, college, career, and success. HPS
recruits and selects diverse professionals, who are committed to
developing students' individual, academic, social, and emotional
capacities and growth within the classroom and beyond.Highly
talented and qualified candidates with a passion for urban
education, a commitment to our Hartford students, families, and
community are strongly encouraged to apply immediately ! Why Should
You Choose Hartford Public Schools? Hartford Public Schools is
seeking excellent candidates and wants to provide the best
experience for you.We have put together a comprehensive package of
benefits and incentives, including:
- Competitive salary
- Career growth opportunities
- Tuition reimbursement
- Rich health care plan
- Professional development Diversity Among Us Hartford Public
Schools is a diverse community of scholars and educators.Among our
18,000 students, there are 90 languages spoken; 22% of our student
population are English Learners.Over 85% of the population are
students of color.At Hartford Public Schools, we are well above the
national average for diverse teachers and administrators.Among our
teachers and administrators, 27% and 47%, respectively, identify as
people of color. Hartford is the Place for You The state of
Connecticut is seated on the northeastern seaboard.Hartford is
within an hour's drive of the coastline and is centrally located
between New York City and Boston.Hartford is one of America's
oldest and most historic cities, made up of 17 unique neighborhoods
rich in history and diversity.It is commonly known as the
"insurance capital" due to its prominence beginning in the 19 th
century as home to many of the most prestigious insurance companies
in the U.S., many of which still call Hartford home today.The city
features world-class museums, entertainment, and sports venues and
is home to several major companies.An array of restaurants
reflecting cuisines from all over the world attract people from far
and wide, and more than 200 arts, heritage, and cultural
organizations in the Hartford region provide hundreds of events
year-round.In addition, several universities and colleges are in
Hartford and the surrounding towns, allowing easy access to
advanced degree programs. Position Subject to Available Funding An
Equal Employment Opportunity and Affirmative Action Employer,
M/F/V/D SKILLS, KNOWLEDGE, QUALIFICATIONS AND EXPERIENCE :
- Bachelor's degree in communications, journalism, marketing, and
related fields or relevant experience; Master's degree
preferred
- Minimum of eight (8) years' experience in communications
including experience working within local or state agencies,
preferably educational organizations
- Demonstrated knowledge of internal/external communications
content and strategy, crisis communications, media/public
relations, marketing strategy, brand management, event planning,
digital marketing, and print materials and how all these channels
work together
- Highly proficient and productive writing skills required
- Highly developed strategic thinking and execution skills for
the management of complex projects
- Independent, entrepreneurial, and excellent problem solver
- Understanding of the urban school system environment and
commitment to district's direction to improve student
achievement
- Demonstrated cultural competence and a deep understanding of
and empathy for issues facing urban families
- Service orientation towards supporting schools, the
Superintendent, and the City of Hartford
- Motivated to action in support of a more diverse, equitable,
and inclusive environment for students, staff, families, and
stakeholders
- Bilingual/biliterate in Spanish (desired)
- Highly flexible and adaptive work style with the ability to
work irregular hours and prioritize among competing demands
- Ability to meet deadlines, take initiative, and make sound
decisions under pressure
- Must be computer proficient with Microsoft and Google office
suites
- Experience/knowledge in social media and digital
communications
- Ability to deal effectively, fairly, and courteously with all
people in a variety of environments
- Natural ability to collaborate and build relationships with
multiple stakeholders, both internally and externally CERTIFICATION
REQUIREMENTS : None
Keywords: NCAA (National Collegiate Athletic Association), Hartford , Executive Director of Communications and Marketing - Office of Communications and Marketing, Advertising , Hartford, Connecticut
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