Senior Digital Marketing Specialist
Company: MSCCN
Location: Hartford
Posted on: August 5, 2022
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Job Description:
As part of the Thermo Fisher Scientific team, you'll discover
meaningful work that makes a positive impact on a global scale.
Join our colleagues in bringing our Mission to life every single
day to enable our customers to make the world healthier, cleaner
and safer. We provide our global teams with the resources needed to
achieve individual career goals while helping to take science a
step beyond by developing solutions for some of the world's
toughest challenges, like protecting the environment, making sure
our food is safe or helping find cures for cancer. Discover
Impactful Work: The Senior Digital Marketing Specialist will have
responsibility for handling digital marketing for the Digital
Science Solutions portfolio. Using analytics, you will gain an
understanding of visitor activity and engagement to advise and
drive updates and changes to improve online visibility for the
organization. You will use your knowledge of SEO and SEM to make
continuous improvements to our web and blog content to improve
reach and your experience in marketing automation to deliver
digital messages to our audience. A day in the life: The Senior
Digital Marketing Specialist, Digital Science Solutions, works
alongside the global marketing team to drive, supervise and
increase online engagement and drive new opportunities for the
commercial organization. They will provide recommendations to
improve market awareness and lead generation using digital content
and experience. Their understanding of web analytics will be
fundamental as they adapt and implement web page updates to support
increased access, usability, and online engagement. They will work
to enable delivery of MQLs through gated content, as well as
through third parties to deliver insights through customer intent
data. With a good understanding of the Eloqua marketing system,
they will support audience growth and ensure smooth transition of
marketing contacts from Eloqua through to leads in . Ideal
candidates will possess strong technical marketing automation
skills and be eager to find ways to improve performance and
efficiency. The ideal candidate can work expertly with systems such
as Adobe Analytics. The role involves automation of lead
processing, contact management and email list curation, campaign
management, web change requests, blog publication, digital asset
management and report creation and analysis of web traffic. The
incumbent will have validated experience in measuring and reporting
performance to track campaign results and uncover relevant
insights, content gaps, and opportunities for purposeful online
dialogue within targeted segments. The role requires close
collaboration with marketing team members and digital marketing
colleagues across Thermo Fisher Scientific, as well as with
agencies who manage our social media and Google campaigns. You will
work with digital marketing teams across Thermo Fisher to ensure
best practice and drive standardization, stay current on evolving
digital marketing methodologies and use analytics to provide
insight and drive successful digital marketing campaigns. Keys to
Success: Education Bachelor's degree in marketing, business
communications, digital marketing, or related degree a scientific
discipline with strong digital marketing experience required.
Experience Minimum of 5 years' experience in a digital marketing
role required. Experience in scientific or technology industry
preferred. Experience in the use of marketing automation to drive
lead generation campaigns. A validated understanding of SEM and SEO
standard methodologies, optimization techniques and tools. Proven
track record of analyzing campaign and web traffic data to advise
on adjustments to improve results. Experience in Eloqua, Quickbase,
Workfront One, Wordpress, OpenText Media Management and Brightcove
would be helpful. Knowledge, Skills, Abilities Excellent
communicator and creative problem solver with an ability to use
data to inform decisions. Validated experience working across
multiple functions and levels to successful project completion.
Suited to a fast-paced commercial environment, with an ability to
prioritize workload optimally. Our Mission is to enable our
customers to make the world healthier, cleaner and safer. Watch as
our colleagues explain 5 reasons to work with us (. As one team of
100,000+ colleagues, we share a common set of values - Integrity,
Intensity, Innovation and Involvement - working together to
accelerate research, solve complex scientific challenges, drive
technological innovation and support patients in need.
#StartYourStory at Thermo Fisher Scientific, where diverse
experiences, backgrounds and perspectives are valued. Apply today
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and
does not discriminate on the basis of race, color, religion, sex,
sexual orientation, gender identity, national origin, protected
veteran status, disability or any other legally protected status.
Accessibility/Disability Access Job Seekers with a Disability:
Thermo Fisher Scientific offers accessibility service for job
seekers requiring accommodations in the job application process.
For example, this may include individuals requiring assistance
because of hearing, vision, mobility, or cognitive impairments. If
you are a job seeker with a disability, or assisting a person with
a disability, and require accessibility assistance or an
accommodation to apply for one of our jobs, please submit a request
by telephone at 1-855-471-2255. Please include your contact
information and specific details about your required accommodation
to support you during the job application process. This telephone
line is reserved solely for job seekers with disabilities requiring
accessibility assistance or an accommodation in the job application
process. Messages left for other purposes, such as not being able
to get into the career website, following up on an application, or
other non-disability related technical issues will not receive a
response. Thermo Fisher Scientific is an EEO/Affirmative Action
Employer and does not discriminate on the basis of race, color,
religion, sex, sexual orientation, gender identity, national
origin, protected veteran status, disability or any other legally
protected status.
Keywords: MSCCN, Hartford , Senior Digital Marketing Specialist, Advertising , Hartford, Connecticut
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