Senior Digital Marketing Specialist

Company: MSCCN
Location: Hartford
Posted on: August 5, 2022

Job Description:

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer. Discover Impactful Work: The Senior Digital Marketing Specialist will have responsibility for handling digital marketing for the Digital Science Solutions portfolio. Using analytics, you will gain an understanding of visitor activity and engagement to advise and drive updates and changes to improve online visibility for the organization. You will use your knowledge of SEO and SEM to make continuous improvements to our web and blog content to improve reach and your experience in marketing automation to deliver digital messages to our audience. A day in the life: The Senior Digital Marketing Specialist, Digital Science Solutions, works alongside the global marketing team to drive, supervise and increase online engagement and drive new opportunities for the commercial organization. They will provide recommendations to improve market awareness and lead generation using digital content and experience. Their understanding of web analytics will be fundamental as they adapt and implement web page updates to support increased access, usability, and online engagement. They will work to enable delivery of MQLs through gated content, as well as through third parties to deliver insights through customer intent data. With a good understanding of the Eloqua marketing system, they will support audience growth and ensure smooth transition of marketing contacts from Eloqua through to leads in . Ideal candidates will possess strong technical marketing automation skills and be eager to find ways to improve performance and efficiency. The ideal candidate can work expertly with systems such as Adobe Analytics. The role involves automation of lead processing, contact management and email list curation, campaign management, web change requests, blog publication, digital asset management and report creation and analysis of web traffic. The incumbent will have validated experience in measuring and reporting performance to track campaign results and uncover relevant insights, content gaps, and opportunities for purposeful online dialogue within targeted segments. The role requires close collaboration with marketing team members and digital marketing colleagues across Thermo Fisher Scientific, as well as with agencies who manage our social media and Google campaigns. You will work with digital marketing teams across Thermo Fisher to ensure best practice and drive standardization, stay current on evolving digital marketing methodologies and use analytics to provide insight and drive successful digital marketing campaigns. Keys to Success: Education Bachelor's degree in marketing, business communications, digital marketing, or related degree a scientific discipline with strong digital marketing experience required. Experience Minimum of 5 years' experience in a digital marketing role required. Experience in scientific or technology industry preferred. Experience in the use of marketing automation to drive lead generation campaigns. A validated understanding of SEM and SEO standard methodologies, optimization techniques and tools. Proven track record of analyzing campaign and web traffic data to advise on adjustments to improve results. Experience in Eloqua, Quickbase, Workfront One, Wordpress, OpenText Media Management and Brightcove would be helpful. Knowledge, Skills, Abilities Excellent communicator and creative problem solver with an ability to use data to inform decisions. Validated experience working across multiple functions and levels to successful project completion. Suited to a fast-paced commercial environment, with an ability to prioritize workload optimally. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us (. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued. Apply today Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status. Accessibility/Disability Access Job Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255. Please include your contact information and specific details about your required accommodation to support you during the job application process. This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response. Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Keywords: MSCCN, Hartford , Senior Digital Marketing Specialist, Advertising , Hartford, Connecticut