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Field Marketing Specialist - Hartford, Connecticut

Company: Park 'N Fly, Inc.
Location: Hartford
Posted on: September 20, 2022

Job Description:

Position Title: Field Marketing Specialist - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -FLSA: Exempt -Reports To: Senior Field Marketing Mgr / VP of Marketing - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Department: Marketing - - - - - - -Salary Range: $50k to $60k salary plus commission on storage deals. - - - - - - - - - - -GENERAL SUMMARY:Responsible for marketing and sales outreach to the community and execution of comprehensive marketing and sales initiatives; sell our services, and increase parker volume and revenue to targeted segments of the area. -Work closely and synergistically with the corporate marketing department to develop marketing materials, local promotion, and field sales initiatives.Essential Duties and Responsibilities: - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -Create and foster mutually beneficial connections with local businesses and key influencers to drive new accounts (i.e. automotive storage companies, logistics companies, rental car companies, etc.) to our parking facilities. - - - - - - - - -Identify and target up-to-date lead sources in maintaining an accurate and comprehensive prospect management and customer information system (CRM). - - - - - - - - -Collaborate with Sales team to develop new corporate accounts as well as maintain/retain existing corporate partners within our Corporate Advantage Program. - - - - - - - - -Develop marketing initiatives and tactics to drive increased referral business from local AAA and travel agencies. - - - - - - - - -Leverage expert knowledge of a target market to collaborate with Sr. Field Marketing Manager and VP Marketing in developing strategies around marketing and sales penetration. - - - - - - - - -Collaborate with VP of Marketing on budget to execute communication outputs (advertising, digital, print, events etc.); assess and negotiate local media opportunities. - - - - - - - - -Work with local Operations team to execute local events (i.e. seasonal major events, Chamber of Commerce events, Lot tours, etc.) - - - - - - - - -Manage relationships with local retailers (i.e. Costco, Target, etc.) in the merchandising/management of our parking giftcard/voucher programs. - - - - - - - - -Analyze and report on the cost, profitability, and sales growth resulting from the execution of marketing plans and business development efforts. - - - - - - - - -Monitor the competitive landscape impacting the local market. - - - - - - - - -Meet monthly revenue goals -Additional Duties and Responsibilities: - - - - - - - - - -Other duties as assigned by the Executive team. -Key Competencies: - -The following competencies strongly contribute to the success of an individual in this position. - - - - - - - - - -Strategic Thinking: Develops marketing and sales strategies to achieve organizational goals, performs SWOT analyses, and adapts strategy to changing conditions. - - - - - - - - -Project Management: Develops project plans, coordinates projects, communicating changes and progress, completes projects on time and budget, and manages project team activities. - - - - - - - - -Business Acumen: Understands business implications of decisions, displays orientation to profitability, demonstrates knowledge of marketing and sales, and aligns work with strategic goals. - - - - - - - - -Ethics: Treats people with respect, keeps commitments, inspires trust of others, works with integrity and ethically and upholds organizational values. - - -Foundation Knowledge, Skills, and/or Abilities Required: - -To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. -Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. -

  • Strong business acumen with entrepreneurial spirit
  • Track record of success in project marketing and field marketing
  • Understanding of both marketing and sales fundamentals
  • Deep rooted understanding of the assigned territory and surrounding area
  • Creative and strategic thinker
  • Strong team player
  • Self-starter
  • Results oriented
  • Strong organizational skill set
  • Ability to multitask and prioritize workload
  • Excellent cold calling ability
  • Exceptional communication and presentation skills required.
  • A great sense of accountability and urgency
  • Timely planning and reporting
  • Must be proficient in Microsoft Office suite - -Physical Demands: - -The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. - -Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. - - - - - - - - - -Ability to sit at a desk and use computer for periods of time for reporting, tracking, and monitoring - - - - - - - - -Valid Driver's License with a clean driving record - - - - - - - - -Local travel to key target areas -Educational/Vocational/Previous Experience Recommendations: - - - - - - - - - -Bachelor's Degree in Marketing, Communications, Public Relations - - - - - - - - -2-4 years' experience in marketing and field sales - - - - - - - - -Bilingual Spanish highly desirable -Working Conditions: - - - - - - - - - -General office environment, work at our local Park N Fly location and Home office. -

Keywords: Park 'N Fly, Inc., Hartford , Field Marketing Specialist - Hartford, Connecticut, Advertising , Hartford, Connecticut

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