Marketing Specialist Senior Credit Card

Company: PNC
Location: Hartford
Posted on: September 20, 2022

Job Description:

Job ProfilePosition Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success.This is a remote position within one of the following markets; Pittsburgh, PA., Cleveland, OH., Philadelphia, PA., Downers Grove, IL, Birmingham, AL, or Houston, TX . Surrounding markets may be considered. In person activities may occur periodically based on business need.The Credit Card Marketing Center of Excellence team is responsible for credit card marketing efforts throughout the credit card lifecycle, which includes acquisition, onboarding and account management marketing efforts. This Marketing Specialist, Sr. - Credit Card position will be responsible for delivering this customer experience through marketing programs supporting PNC consumer and business credit cards.Responsibilities include overall marketing campaign management - independently supervising, managing and assisting in the development and execution of direct and digital marketing programs. This includes developing a communications plan, partnering with agencies, creative development, review and approval, drafting internal communications, sales collateral development and inventory management, obtaining required approvals, campaign deployment, budget management and post campaign reporting.We are seeking an individual who has a strong passion for marketing. The right individual will be able to work on multiple projects simultaneously and have a focus on executing marketing campaigns flawlessly.

• This candidate will ideally have experience with one-to-one, digital and traditional marketing channels and understand how these can work together to reach consumers in the most relevant and effective ways.
• Being detail-oriented and having strong project and time management skills is also key. Attention to detail is critical to maintaining campaign integrity and delivering a positive customer experience.
• A collaborative spirit and strong communication skills are a must as this position will act as a liaison to agencies, third parties and internal business partners to coordinate development and execute on their behalf. This individual will be required to set and manage expectations with team members and partners in an effective way.
• The candidate with work closely with marketing strategy and product partners to manage the budget effectively and within forecast projections for the projects they manage. They will also serve as the coordinator for the credit card marketing center of excellence team budget, ensuring ongoing budget-related tasks are completed on time.
• Providing regular performance reporting, understanding results and the ability to interpret findings and learnings are key to improving campaign performance.
• Strong oral, written, presentation and communications skills will aid in showcasing the campaign results achieved, highlighting accomplishments and keeping senior leadership informed.
• Knowledge of PNC credit card and the associated regulations is preferred.
• This role will, from time to time, help support other (consumer lending) marketing initiatives.Job Description
  • Independently supervises, manages and assists in the development of aspects of marketing program execution.
  • Leverages a strong comprehension of Marketing strategies in order to positively inform execution of programs/projects.
  • Develops and executes more complex Marketing programs/ projects, strategies and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data. Assembles trends. Helps identify strategic and tactical implications.
  • Acts as a liaison to agencies, third parties or internal business partners to coordinate development and execute on their behalf.
  • Oversees activities including coordination with legal, compliance, invoicing, budget management and process workflows.PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
    • Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
    • Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.Competencies Business Analytics - Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions.Business Markets - Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations.Decision Making and Critical Thinking - Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.Effective Communications - Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.Marketing Function - Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies.Marketing Strategy and Positioning - Knowledge of and ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.Marketing Systems - Knowledge of and ability to utilize an organization's marketing information systems.Products and Services - Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations.Project Management - Ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources, to achieve project objectives. Work Experience Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education and experience (including military service) may be considered. Education BachelorsAdditional Job Description Benefits PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC.Disability Accommodations Statement: The PNC workplace is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the PNC Careers website or submission process, please call 877-968-7762 and select Option 4: Recruiting or contact us via email at pathfinder@pnc.com. The Human Resources Service Center hours of operation are Monday - Friday 9:00 AM to 5:00 PM ET.Equal Employment Opportunity (EEO): PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.California Residents Refer to the California Consumer Privacy Act Privacy Notice (https://content.pncmc.com/live/pnc/aboutus/hr/onboarding/pnc_ccpa_privacy_disclosure_employee.pdf) to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

Keywords: PNC, Hartford , Marketing Specialist Senior Credit Card, Advertising , Hartford, Connecticut