Marketing Operations Specialist (Remote)

Company: Cengage Group
Location: Hartford
Posted on: May 28, 2023

Job Description:

We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .
Milady, a part of Cengage Group, is seeking a Marketing Operations Specialist to join the team. This role will own marketing operations, including project management, lead/CRM workflows, and CRM reporting.
What you'll do here:

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  Ensure that operations run smoothly
  
  
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  Upkeep training materials, document processes, communicate changes to and train the team
  
  
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  Work closely with Sales/Implementation teams on lead management process in Salesforce CRM, including build-out and technical setup of the workflows
  
  
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  Provide first-line support to internal CRM users and surface potential issues with CRM data/permissions
  
  
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  Collaborate with the technology team to build a business case, request, monitor, QA change requests, and communicate them to the team
  
  
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  Perform weekly and monthly reporting on CRM KPIs
  
  
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  Use project management software to create, schedule, monitor, and follow-up on individual tasks and projects
  
  
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  Run regular status meetings to call-out priority projects, inform others what's coming up and what should be prioritized
  
  
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  Assist with the campaign segmentation/list management; other tasks that help reach departmental goals
  
  
  Required skills/knowledge/experience:
  
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    Associate's Degree in Marketing, Communications, or related field
    
    
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    2+ years of marketing operations experience
    
    
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    Process documentation, creation of taxonomies
    
    
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    Experience with Salesforce CRM, Pardot (Account Engagement)
    
    
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    Understanding of various marketing deliverables and lifecycles of new product launches
    
    
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    Positive, "can-do" approach and proven problem-solving skills
    
    
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    Must be self-motivated and detail-oriented
    
    
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    Strong organizational and communication skills, interpersonal savvy
    
    
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    Desire to learn new skills and apply new knowledge to reach personal growth and team objectives
    
    
    Preferred skills:
    
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      Formal project management experience
      
      
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      Ability to read/modify HTML5 code
      
      
      Milady, a Cengage Group Company, is the number one provider of beauty and wellness learning solutions for schools all over the world. Since 1927, we have proudly provided the industry with educational resources for programs in Cosmetology, Esthetics, Barbering, Nail Technology, Makeup, Massage Therapy, Salon & Spa Management and Business Training.
      Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.
      Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.
      About Cengage Group
      Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
      Base Pay Range
      The full base pay range has been provided for this position. Individual base pay will vary based on qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
      $55,500.00 - $88,800.00 USD
      Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
      We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Keywords: Cengage Group, Hartford , Marketing Operations Specialist (Remote), Advertising , Hartford, Connecticut