Senior Lead Field Marketing Manager- East Region
Company: Lumen Technologies, Inc
Location: Hartford
Posted on: January 12, 2021
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Job Description:
About LumenLumen is guided by our belief that humanity is at its
best when technology advances the way we live and work. With
450,000 route fiber miles serving customers in more than 60
countries, we deliver the fastest, most secure global platform for
applications and data to help businesses, government and
communities deliver amazing experiences. Learn more about Lumen's
network, edge cloud, security and communication and collaboration
solutions and our purpose to further human progress through
technology at news.lumen.com, LinkedIn: /lumentechnologies,
Twitter: @lumentechco, Facebook: /lumentechnologies, Instagram:
@lumentechnologies and YouTube: /lumentechnologies. The Role The
Senior Lead Field Marketing Manager (FMM) is responsible driving
the Regional Enterprise Marketing plan, supporting national
marketing campaigns and programs, and enabling the sales force to
acquire new customers. This position will develop and deliver
tactics that drive high utilization and significant, measurable
results from marketing programs, campaigns and tactics to move
prospects and customers through the sales cycle to meet Lumen's
sales and revenue targets. The FMM role will be part of the North
America Sales Organization supporting the Regional Enterprise team.
The Main Responsibilities * Drive marketing programs and events
from collaborating in planning, to scheduling, to execution, and
through results tracking.* Develop and execute communications plans
to ensure that Sales is aware of marketing programs, product
launches, sales enablement activities, and other top priorities.*
Ensure adoption and participation in marketing campaigns and the
related use of marketing automation tools by sales professionals;
develop and deliver actions plans for improvement in adoption as
needed.* Manage a formal feedback process to provide field input on
programs and promotions to product and segment marketing teams.*
Drive lead generation activities to increase lead conversion rates
(i.e., conversion of leads into sales funnel opportunities) to meet
overall revenue targets. Pilot new demand generation programs.*
Track lead generation results using Salesforce.com. Communicate
these results, identify, and address issues affecting prompt
follow-up on leads and/or lead quality concerns and identify
opportunities for improvement to sales and marketing leadership.*
Participate in and/or lead special projects on an as-needed basis.
What We Look For in a Candidate Minimum Qualifications* Bachelor's
degree and 8+ years' progressive marketing and other work
experience* Quota-bearing sales experience and/or experience
supporting quota-bearing sales * Experience managing multiple
vendor relationships* Strong analytical skills and comfort with
developing and supporting marketing metrics and reporting on
measures of success such as Program ROI* Verbal and written
communication skills appropriate for supporting Regional Sales VP/
General Manager and presenting to C-Level customers & prospects of
organizations with 1,000+ employees.* Proven track record of
successfully partnering with and supporting sales management*
Experience with developing integrated, multi-touch marketing plans
including lead generation programs* Experience with sales and
marketing automation systems Salesforce.com and Marketo* Social
Selling skills* Strong team player with a positive attitude* Travel
20-30% (currently none during COVID-19 pandemic) Preferred
Qualifications* MBA preferred but not required* Product knowledge
in network, cloud services, security, voice and/or managed services
combined with strong solution selling knowledge* B2B Marketing
Experience desired in managing multiple market segments* Technical
sales, sales engineering, or product management experience a plus
Requisition #: 238051 EEO StatementWe are committed to providing
equal employment opportunities to all persons regardless of race,
color, ancestry, citizenship, national origin, religion, veteran
status, disability, genetic characteristic or information, age,
gender, sexual orientation, gender identity, marital status, family
status, pregnancy, or other legally protected status (collectively,
"protected statuses"). We do not tolerate unlawful discrimination
in any employment decisions, including recruiting, hiring,
compensation, promotion, benefits, discipline, termination, job
assignments or training. DisclaimerThe above job definition
information has been designed to indicate the general nature and
level of work performed by employees within this classification. It
is not designed to contain or be interpreted as a comprehensive
inventory of all duties, responsibilities, and qualifications
required of employees assigned to this job. Job duties and
responsibilities are subject to change based on changing business
needs and conditions.
Keywords: Lumen Technologies, Inc, Hartford , Senior Lead Field Marketing Manager- East Region, Executive , Hartford, Connecticut
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