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Chief Marketing Officer

Company: Covr Financial Technologies
Location: Hartford
Posted on: January 8, 2022

Job Description:

WORK SCHEDULE: - M-F, subject to change according to business needs TRAVEL: Travel will be required 10% of the time. - LOCATION: Hartford, CT preferred
- COMPANY OVERVIEW: Covr is listed as one of Forbes' Top 500 Startup Companies of 2021! - Covr Technologies is a leading, InsurTech venture capital-backed company, focused on using technology to simplify the buying process for life insurance and related products. As an innovator in a rapidly evolving industry, Covr is a technology-driven company that provides a simpler way for people to protect what matters most. Through partnerships with financial institutions and advisors, -Covr's innovative digital platform provides the capability to research, compare, and buy life insurance from top providers, fully online and within minutes. Our flexible and cutting-edge work environment which includes work from home and remote work options attracts and retains the best talent. - We have a strong culture based on our core values: Client First, Integrity, Innovation, Collaboration, Fun. JOB SUMMARY: The Chief Marketing Officer for Covr Technologies is responsible for all functions related to the marketing and branding of Covr Technologies. The hands-on, growth-oriented role will be responsible for corporate level marketing and branding, program support for our sale channels (Advisor and DTC), joint marketing with distribution partners and carriers, content to support our sales, campaign management, event coordination and managing our social media and website presence. The Chief Marketing Officer has a staff of 3 people and access to key marketing vendors. -
- ESSENTIAL JOB FUNCTIONS, DUTIES, AND PERFORMANCE RESPONSIBILITIES:

  • Leads all aspects of marketing, social media, program management and branding for Covr with a "hands-on" initiative. -
  • Builds and maintains programs to support sales and marketing programs developed by Covr and various insurance carriers to help promote insurance within our firms.
  • Developments programmatic-based content to support various insurance product and concept promotions to the firms using digital and non-digital means.
  • Drives advisor and consumer campaign management and tracking; including engagement with partner firms to using digital and non-digital means. -
  • Utilizes marketing analytics, tracking, and measurements to communicate results and optimizes tactics.
  • Supports B2B sales activities and new account acquisition for our three products: Covr Advisor, Covr Consumer and Covr Exchange.
  • Maintains content on our website, social media channels and our platforms to inform various stakeholders throughout the sales cycle.
  • Meets with various stakeholders, including distribution partners, financial advisors, investors, carriers, InsurTech experts and other stakeholders.
  • Drives PR and branding guidelines and initiatives.
  • Performs other projects and duties as assigned, including developments of strategic initiatives. - JOB SPECIFICATIONS AND QUALIFICATIONS: Education and Experience:
    • Bachelor's degree in marketing or another related field.
    • Minimum of 5 years relevant experience in similar insurance/financial services marketing leadership roles.
    • Experience in B2B and B2C marketing.
    • Experience in all marketing and communication methods, especially digital.
    • Insurance knowledge, especially life, annuities, supplemental health, and long-term care insurance. Knowledge and Skills:
      • High acumen for marketing execution and utilizing data to optimize results.
      • Mix of creative and execution skills.
      • Strong industry knowledge.
      • Passion for innovation and excellence.
      • Ability to partner with multiple groups and manage multiple projects. BENEFITS PACKAGE: Check out our Employee Reviews on Glassdoor and Indeed -to learn more about our culture! We offer a competitive benefits package:
        • Paid Time Off (PTO): 3 weeks to start increasing with years of service
        • NEW - Downtown parking subsidy
        • NEW - Summer Hours Program
        • Medical, Dental and Vision - 85% of monthly premium paid by Covr for all full-time employees
        • HSA employer contribution of up to $800/yr
        • Adult and child orthodontia
        • Health Savings Account (HSA) with quarterly company contributions
        • Short-Term and Long-Term Disability
        • NEW - Pet insurance for cats and dogs!
        • 401(k) with company match at 3.5%
        • Company paid Life and AD&D insurance of $25,000 for all full-time employees.
        • Supplemental Life and AD&D insurance up to 5x's salary for employee up to $300,000
        • Supplemental Life and AD& D plans offered for spouse up to $100,00 and dependents up to $10,000
        • Flexible Spending Accounts (FSAs): medical, dependent, parking and transit To Submit an Application/Questions:
          • Internal Applicants: Apply through Covr's YourSource self-service portal. Who referred you to this position? Enter their first and last name here.* Are you willing to relocate?* What's your highest level of education completed?* College or University* GPA Are you 18 years of age or older?* LinkedIn Profile URL: Desired salary* In 150 characters or fewer, tell us what makes you unique. Try to be creative and say something that will catch our eye!* 150 References: Please enter names and contact information:* Do you have a Bachelor's degree in marketing or other related field or equivalent work related experience?* How many years of relevant experience in similar marketing leadership roles do you have?* Do you have experience in all marketing, communication and digital methods?* Please describe your experience and expertise as it relates to this position.* How many years of experience do you have in Marketing related to insurance?* I consent to be contacted over SMS/Text for this job.

Keywords: Covr Financial Technologies, Hartford , Chief Marketing Officer, Executive , Hartford, Connecticut

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