Marketing Manager - Life Sciences & Health Care

Company: Deloitte
Location: Hartford
Posted on: June 24, 2022

Job Description:

Marketing Manager - Life Sciences & Health Care

Location: Flexible

Ready to spread your wings and fly, or roll-up your sleeves and get to work? How about both? Deloitte is looking for collaborative creatives, skillful strategists, and marketing masters to lead our campaigns in exciting new directions. If you are a poised and confident professional who thrives on the details while being able to visualize the big picture, hit the "Apply Now" button!

The Team
Deloitte's Marketing Excellence team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. We also execute with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people, and process.

What you'll do:

As a member of the Life Sciences & Health Care (LSHC) team, you will be expected to leverage agile principles to bring marketing strategy to life by creating campaign vision and integrated campaign plans, including campaign journeys. You will work with the Sector Marketing Leaders to coordinate across platforms and bring an integrated approach to our omni-channel marketing program. You will lead cross-sector marketing activities and work to amplify work across industries and businesses.

Key aspects of the role include:

• Collaborate with key stakeholders to drive strategic marketing campaigns, with a strong understanding of marketing strategy and execution using an omni-channel approach.
• Develop and drive fully integrated strategic marketing and communications activities that utilize the full spectrum of traditional and innovative marketing channels.
• Create messaging specific to audience, channel and/or based on marketing activity that resonates with key audiences.
• Provide counsel, idea generation and consultation in support of the LSHC growth strategy.
• Engage our in-house agency on the successful execution of campaigns, collaborate on strategy, best practices, and oversee the on-time and on-budget delivery of campaigns.
• Negotiate contracts, SOWs, and other key agreements related to internal and external partnership agreements
• Collaborate with agency on creative concepts and approach to stakeholder sell-in
• Work with the Public Relations team to amplify media coverage when applicable.
• Coordinate with the Internal Comms team to ensure internal/external consistency and maximize opportunities across businesses and industries.
• Work with account teams to ensure sales enablement support.
• Optimize campaigns. Understand target outcomes to drive ongoing performance, monitor, analyze and adjust as needed to improve impact.
• Develop and report metrics and KPIs to assess campaign success at the campaign, activity, and channel levels to inform future campaign tactics.
• Ensure all campaign risk and governance procedures are followed, including reviews and engagement by stakeholders, legal, risk and brand.
• Bring innovative thinking and best practices to all marketing activities.
  Qualifications
  
  Required:
  
  • 8-15 years of related experience in marketing, with a focus on marketing and communications strategy and planning
  • Deep understanding of integrated marketing communications strategies and tactics and how they come together to provide measurable results
  • Team-oriented approach with ability to take initiative, prioritize, and manage multiple tasks simultaneously to meet stakeholder expectations and deadlines across multiple projects
  • Ability to interact and communicate across a variety of stakeholder groups (technical subject matter experts to business owners), with ability to present complex information in easily understandable format and tailored to the audience
  • Strong persuasive skills and ability to gain consensus through influence
  • Strong negotiation and problem-solving skills; flexibility and adaptability
  • Strong project management skills
  • Solid knowledge of how to leverage events, sponsorships, social, digital, comms, and PR within omni-channel campaign development
  • Executive presence, professional client service manner, demonstrated ability to take initiative
  • Ability to work in a matrixed organization with a virtual team, experience in a large corporate setting and/or professional services a plus
  • Ability to think both strategically and execute tactically
  • Passion for and interest in the Life Sciences & Health Care industry
  • Bachelor's Degree in Marketing, Communications, or a related business field; Advanced degrees preferred
  • Limited immigration sponsorship may be available.
  • Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve
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Keywords: Deloitte, Hartford , Marketing Manager - Life Sciences & Health Care, Executive , Hartford, Connecticut