Senior Vice President of Marketing
Company: Robert Half
Location: Hartford
Posted on: August 7, 2022
Job Description:
SENIOR VICE PRESIDENT OF MARKETING
The Senior Vice President Marketing - Individual Markets will join
this Hartford-based Marketing organization. This role reports
directly to the Chief Marketing Officer, and acts as a strategic
leader and partner, representing Marketing as part of the
Individual Markets leadership team and the local office.
This role is accountable for developing and driving the marketing
strategy for our Individual Markets Business, including partnering
and collaborating with the Sales organization to support revenue
objectives for the annuity and life product lines, advancing our
marketing efforts to drive engagement with Financial Professionals
across distribution channels.
RESPONSIBILITIES
- Leading the Go To Market organization in defining, developing
and executing on all Individual Markets marketing initiatives
- Develop and lead our go to market strategy to support and align
with the business objectives and sales goals of the Individual
Markets organization, turning strategy into value through
exceptional go to market execution
- Collaborate with internal stakeholders on strategic goal
setting, cross-functional business planning and prioritization of
opportunities to advance efforts to evolve new ways to go to
market, as the Marketing representative on the Individual Markets
leadership team
- Defining market segmentation to determine the most effective
integrated, segment-focused strategies aligned with business
objectives
- Results oriented mindset with the ability to drive incremental
gains in Marketing initiated/influenced pipeline by leveraging data
and insights to optimize engagement strategies
- Standardize go-live activities across different products and
channels in line with go-to-market strategy
- Driving the advancement of our marketing efforts through
expansion of our capabilities on demand generation, channel
expansion and engagement, product and channel marketing
- Partner with peers as a member of the Marketing leadership
team, working collaboratively to advance marketing strategy,
capabilities and process.
- Oversee multiple large-scale projects simultaneously, including
development and execution plans for marketing campaigns and
programs, managing from strategy through to completion, to ensure
high standards are met. This includes but is not limited to
timeliness, accuracy, quality, FINRA and legal compliance
- Oversee the development and implementation of collateral
materials and digital tools for new initiatives/strategies
- Think creatively and strategically to leverage internal and
external relationships in order to develop innovative marketing
initiatives and help drive sales messaging and goals
- Form strong relationships to build consensus, alignment and
engagement with key partners across the organization, including
Sales, Product, Compliance and the Marketing Advisory Council
- Partner with the Strategic Partner Group (national accounts) to
develop marketing strategies and programs for key distribution
partners
- Partner with Marketing Analytics to define a data-driven
framework to measure success, adoption and impact of marketing
programs and campaigns, and evolve marketing programs and focus
based on key learnings and competitive intelligence
- Partner with digital marketing leads to advance digital
capabilities and deliver digital tools that enhance our marketing
programs and initiatives and add measurable value to the sales
processQUALIFICATIONS
- A Bachelor's degree in Marketing, Communications, Business or
related field
- Minimum fifteen (15) years of related experience. Experience in
annuities and/or the financial services industry
- Series 6 FINRA license and Series 26 required within 6 months
get it within 3-4 months.
- Proven track record developing and implementing strategic
marketing programs and campaigns, launching new products, and
working with partners across an organization to support sales and
other organizational goals
- Strong leadership and execution capabilities, including leading
large initiatives and cross-functional teams
- Creative thinking, ability to foster the generation of
innovative marketing ideas and work collaboratively
- Demonstrated ability to influence internal and external
partners
- Excellent written, verbal and interpersonal communication and
presentation skills, including the ability to effectively
synthesize, organize and communicate complex information
- Strong organizational skills and keen attention to detail
- Superior professionalism and judgment
- Strong work ethic and the ability and desire to work in a
dynamic, fast-paced environment
- Experience working with direct distribution (sales) teams and
channel partners is a key aspect of the role
- This role is not eligible for visa sponsorship now or in the
future
Keywords: Robert Half, Hartford , Senior Vice President of Marketing, Executive , Hartford, Connecticut
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