Product Marketing Manager, CIC

Company: Oracle
Location: Hartford
Posted on: November 22, 2022

Job Description:

Job DescriptionLead a team that acts as the central resource and driving force for the design, process, manufacturing, test, quality and marketing of product(s) as they move from conception to distribution. Organize interdepartmental activities ensuring completion of the project/product on schedule and within budget.As a member of the product development division, you will analyze and integrate external customer specifications. Suggest and justify product directions and specifications. Specify, design and implement moderate changes to existing software architecture. Build new products and development tools. Build and execute unit tests and unit test plans. Review integration and regression test plans created by QA. Communicate with QA and porting engineering to discuss major changes to functionality.Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. Leading contributor individually and as a team member, providing direction and mentoring to others. BS or MS degree or equivalent experience relevant to functional area. 7 years of software engineering or related experience.ResponsibilitiesRole: Product Marketing ManagerCountry: USADepartment description:Oracle Construction and Engineering helps organizations reimagine how they plan, build, and operate the vital assets that improve lives and power progress around the world, today and tomorrow. One of Oracles Global Business Units, Oracle Construction and Engineering delivers market-leading cloud solutions built on a foundation of longstanding industry expertise, constant innovation, and the proven power of Oracle technology. From managing complex projects and portfolios, to enabling better ways to collaborate in the field, to transforming data into insights, our software helps boost productivity, minimize risk, and unlock intelligence to drive continuous improvement. Our customers span organizations of all sizes, including many of the worlds best known construction contractor and asset owner organizations. To support their success, we build not only the best solutions but also the best teams. Teams that work closely together and across our organization to meet challenges. Teams that bring customer focus, deep knowledge, and boundless creativity to every project. Teams with the vision to see better ways to build tomorrow, today.Product Marketing ManagerAs a Product Marketing Manager in the Oracle Construction and Engineering Global Business Unit, you will ensure the market success of your product portfolio. You will develop and execute global go-to-market strategies that connect our industry-leading products with their ideal customers, drive global marketing campaigns, and enable tactical and strategic selling. You will create differentiated positioning and messaging, and compelling content to support marketing and sales by working with customers, deep subject matter experts across the business unit, and key industry influencers.Product Marketing is a new and pivotal group within the business unit. It is truly the glue that binds product strategy to the tactics needed to drive success in sales and marketing and a key driver of business results. Our mission is to make it easy for the market to realize the unique value the Oracle Construction & Engineer Global Business Unit delivers. As an early team member, you will play an important role in evolving the groups culture, its influence across the business unit, and Oracles impact on the global $11 trillion construction industry.We are building the team with two types of product markers. This position focuses on the global success of a product or product line, working closely with product managers to bring new capabilities to market and ensure their long-term success. The other role focuses on a target audience, crafting solutions across the business units product portfolio and working closely with industry groups and demand generation to drive pipeline and achieve revenue targets. These two roles work in tandem to define strategies, orchestrate cross-functional activities and drive internal and external communications.Key Responsibilities:

• Maintain market knowledge. Track industry trends, processes, challenges, and opportunities. Identify competitive solutions strengths and weaknesses.
• Target and champion buyers. Define best fit target audiences, understand personas, their challenges, how they buy and their key buying criteria. Use market research data to influence product strategy, pricing and packaging.
• Create simple, straightforward and differentiated positioning that resonates with our target buyer personas and sets our products apart from alternatives. Build and tell a compelling story across all internal and external, marketing and sales channels. Create thought leadership content and evangelize the solution.
• Work closely with product management to understand product strategies and roadmaps. Plan new product/capability launches and drive the cross-functional implementation of those plans to achieve desired business outcomes.
• Create go to market strategies, marketing plans and sales plays. Manage execution through marketing, solution consultants and sales enablement. Create supporting content, enablement tools, playbooks, customer facing positioning presentations, strategy and vision decks. Track and analyze results of all initiatives.
• Work closely with industry marketing and regional teams to tailor positioning, messaging, collateral and programs for their unique challenges and markets.
• Understand and support our sales enablement team; train them on the problems we solve for our buyers; develop ongoing sales tools that facilitate the selling process.
• Support the marketing team to develop marketing plans, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support our products on an ongoing basis, and report back to the business on required changes.
• Act as one of the primary thought leaders for our products, including speaking engagements and written works.Requirements
  • 3-5 years of product marketing experience in B2B, SaaS industry.
  • Construction application experience a definite plus.
  • Experience performing market sizing and segmentation.
  • Experience crafting differentiated messaging for products in competitive markets.
  • Experience developing and leading product launch and broader GTM processes.
  • Experience orchestrating marketing plans and programs.
  • Experience enabling sales success with BDR teams and field sales teams.
  • Solid proof of presentation, writing, and general communication skills.
  • Excellent time management and organization skills with attention to detail.
  • Self-starter with strong business acumen who truly wants to build something great.
  • Bachelors Degree in business, marketing, or related field.
  • MBA a plus.
    At Oracle, we dont just value differenceswe celebrate them. Were committed to creating a workplace where all kinds of people work together. We believe innovation starts with diversity and inclusion.https://www.oracle.com/corporate/careers/culture/diversity.html#LI-REMOTERange and benefit information provided in this posting are specific to the stated location(s)New York City Pay Range: from $113,400 to $204,200 per annum; eligible for bonus and equity.Colorado Pay Range: from $101,400 to $193,400 per annum; eligible for bonus and equity.Oracle maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience and market conditions, as well as reflect Oracles differing products, industries and lines of business.Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.Oracle offers a comprehensive benefits package which includes the following:
  • Medical, dental, and vision insurance, including expert medical opinion
  • Short term disability and long term disability
  • Life insurance and AD&D
  • Supplemental life insurance (Employee/Spouse/Child)
  • Health care and dependent care Flexible Spending Accounts
  • Pre-tax commuter and parking benefits
  • 401(k) Savings and Investment Plan with company match
  • Flexible paid time off (unlimited or accrued vacation and sick leave)
  • Paid parental leave
  • Employee Stock Purchase Plan
  • Adoption assistance
  • Financial planning and group legal
  • Voluntary benefits including auto, homeowner and pet insuranceAbout UsAs a world leader in cloud solutions, Oracle uses tomorrows technology to tackle todays problems. True innovation starts with diverse perspectives and various abilities and backgrounds.When everyones voice is heard, were inspired to go beyond whats been done before. Its why were committed to expanding our inclusive workforce that promotes diverse insights and perspectives.Weve partnered with industry-leaders in almost every sectorand continue to thrive after 40+ years of change by operating with integrity.Oracle careers open the door to global opportunities where work-life balance flourishes. We offer a highly competitive suite of employee benefits designed on the principles of parity and consistency. We put our people first with flexible medical, life insurance and retirement options. We also encourage employees to give back to their communities through our volunteer programs.Were committed to including people with disabilities at all stages of the employment process. If you would like accessibility assistance or accommodation for a disability at any point, let us know at +1.888.404.2494, Option 1.Disclaimer:Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.Oracle is an Equal Employment Opportunity Employer*. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.* Which includes being a United States Affirmative Action Employer

Keywords: Oracle, Hartford , Product Marketing Manager, CIC, Executive , Hartford, Connecticut