Product Marketing Manager, CIC
Posted on: November 22, 2022
Job DescriptionLead a team that acts as the central resource and
driving force for the design, process, manufacturing, test, quality
and marketing of product(s) as they move from conception to
distribution. Organize interdepartmental activities ensuring
completion of the project/product on schedule and within budget.As
a member of the product development division, you will analyze and
integrate external customer specifications. Suggest and justify
product directions and specifications. Specify, design and
implement moderate changes to existing software architecture. Build
new products and development tools. Build and execute unit tests
and unit test plans. Review integration and regression test plans
created by QA. Communicate with QA and porting engineering to
discuss major changes to functionality.Work is non-routine and very
complex, involving the application of advanced technical/business
skills in area of specialization. Leading contributor individually
and as a team member, providing direction and mentoring to others.
BS or MS degree or equivalent experience relevant to functional
area. 7 years of software engineering or related
experience.ResponsibilitiesRole: Product Marketing ManagerCountry:
USADepartment description:Oracle Construction and Engineering helps
organizations reimagine how they plan, build, and operate the vital
assets that improve lives and power progress around the world,
today and tomorrow. One of Oracles Global Business Units, Oracle
Construction and Engineering delivers market-leading cloud
solutions built on a foundation of longstanding industry expertise,
constant innovation, and the proven power of Oracle technology.
From managing complex projects and portfolios, to enabling better
ways to collaborate in the field, to transforming data into
insights, our software helps boost productivity, minimize risk, and
unlock intelligence to drive continuous improvement. Our customers
span organizations of all sizes, including many of the worlds best
known construction contractor and asset owner organizations. To
support their success, we build not only the best solutions but
also the best teams. Teams that work closely together and across
our organization to meet challenges. Teams that bring customer
focus, deep knowledge, and boundless creativity to every project.
Teams with the vision to see better ways to build tomorrow,
today.Product Marketing ManagerAs a Product Marketing Manager in
the Oracle Construction and Engineering Global Business Unit, you
will ensure the market success of your product portfolio. You will
develop and execute global go-to-market strategies that connect our
industry-leading products with their ideal customers, drive global
marketing campaigns, and enable tactical and strategic selling. You
will create differentiated positioning and messaging, and
compelling content to support marketing and sales by working with
customers, deep subject matter experts across the business unit,
and key industry influencers.Product Marketing is a new and pivotal
group within the business unit. It is truly the glue that binds
product strategy to the tactics needed to drive success in sales
and marketing and a key driver of business results. Our mission is
to make it easy for the market to realize the unique value the
Oracle Construction & Engineer Global Business Unit delivers. As an
early team member, you will play an important role in evolving the
groups culture, its influence across the business unit, and Oracles
impact on the global $11 trillion construction industry.We are
building the team with two types of product markers. This position
focuses on the global success of a product or product line, working
closely with product managers to bring new capabilities to market
and ensure their long-term success. The other role focuses on a
target audience, crafting solutions across the business units
product portfolio and working closely with industry groups and
demand generation to drive pipeline and achieve revenue targets.
These two roles work in tandem to define strategies, orchestrate
cross-functional activities and drive internal and external
- Maintain market knowledge. Track industry trends, processes,
challenges, and opportunities. Identify competitive solutions
strengths and weaknesses.
- Target and champion buyers. Define best fit target audiences,
understand personas, their challenges, how they buy and their key
buying criteria. Use market research data to influence product
strategy, pricing and packaging.
- Create simple, straightforward and differentiated positioning
that resonates with our target buyer personas and sets our products
apart from alternatives. Build and tell a compelling story across
all internal and external, marketing and sales channels. Create
thought leadership content and evangelize the solution.
- Work closely with product management to understand product
strategies and roadmaps. Plan new product/capability launches and
drive the cross-functional implementation of those plans to achieve
desired business outcomes.
- Create go to market strategies, marketing plans and sales
plays. Manage execution through marketing, solution consultants and
sales enablement. Create supporting content, enablement tools,
playbooks, customer facing positioning presentations, strategy and
vision decks. Track and analyze results of all initiatives.
- Work closely with industry marketing and regional teams to
tailor positioning, messaging, collateral and programs for their
unique challenges and markets.
- Understand and support our sales enablement team; train them on
the problems we solve for our buyers; develop ongoing sales tools
that facilitate the selling process.
- Support the marketing team to develop marketing plans,
including key activities and budgets to support the retention of
existing customers and the acquisition of new customers.
- Assess the effectiveness of the marketing programs that support
our products on an ongoing basis, and report back to the business
on required changes.
- Act as one of the primary thought leaders for our products,
including speaking engagements and written works.Requirements
- 3-5 years of product marketing experience in B2B, SaaS
- Construction application experience a definite plus.
- Experience performing market sizing and segmentation.
- Experience crafting differentiated messaging for products in
- Experience developing and leading product launch and broader
- Experience orchestrating marketing plans and programs.
- Experience enabling sales success with BDR teams and field
- Solid proof of presentation, writing, and general communication
- Excellent time management and organization skills with
attention to detail.
- Self-starter with strong business acumen who truly wants to
build something great.
- Bachelors Degree in business, marketing, or related field.
- MBA a plus.
At Oracle, we dont just value differenceswe celebrate them. Were
committed to creating a workplace where all kinds of people work
together. We believe innovation starts with diversity and
and benefit information provided in this posting are specific to
the stated location(s)New York City Pay Range: from $113,400 to
$204,200 per annum; eligible for bonus and equity.Colorado Pay
Range: from $101,400 to $193,400 per annum; eligible for bonus and
equity.Oracle maintains broad salary ranges for its roles in order
to account for variations in knowledge, skills, experience and
market conditions, as well as reflect Oracles differing products,
industries and lines of business.Candidates are typically placed
into the range based on the preceding factors as well as internal
peer equity.Oracle offers a comprehensive benefits package which
includes the following:
- Medical, dental, and vision insurance, including expert medical
- Short term disability and long term disability
- Life insurance and AD&D
- Supplemental life insurance (Employee/Spouse/Child)
- Health care and dependent care Flexible Spending Accounts
- Pre-tax commuter and parking benefits
- 401(k) Savings and Investment Plan with company match
- Flexible paid time off (unlimited or accrued vacation and sick
- Paid parental leave
- Employee Stock Purchase Plan
- Adoption assistance
- Financial planning and group legal
- Voluntary benefits including auto, homeowner and pet
insuranceAbout UsAs a world leader in cloud solutions, Oracle uses
tomorrows technology to tackle todays problems. True innovation
starts with diverse perspectives and various abilities and
backgrounds.When everyones voice is heard, were inspired to go
beyond whats been done before. Its why were committed to expanding
our inclusive workforce that promotes diverse insights and
perspectives.Weve partnered with industry-leaders in almost every
sectorand continue to thrive after 40+ years of change by operating
with integrity.Oracle careers open the door to global opportunities
where work-life balance flourishes. We offer a highly competitive
suite of employee benefits designed on the principles of parity and
consistency. We put our people first with flexible medical, life
insurance and retirement options. We also encourage employees to
give back to their communities through our volunteer programs.Were
committed to including people with disabilities at all stages of
the employment process. If you would like accessibility assistance
or accommodation for a disability at any point, let us know at
+1.888.404.2494, Option 1.Disclaimer:Certain US customer or
client-facing roles may be required to comply with applicable
requirements, such as immunization and occupational health
mandates.Oracle is an Equal Employment Opportunity Employer*. All
qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, national origin,
sexual orientation, gender identity, disability and protected
veterans status, or any other characteristic protected by law.
Oracle will consider for employment qualified applicants with
arrest and conviction records pursuant to applicable law.* Which
includes being a United States Affirmative Action Employer
Keywords: Oracle, Hartford , Product Marketing Manager, CIC, Executive , Hartford, Connecticut
Didn't find what you're looking for? Search again!