Director, Digital Marketing

Company: Wolters Kluwer
Location: Hartford
Posted on: November 27, 2022

Job Description:

Reports To : VP, Global Marketing ServicesDirect Reports: 6 Direct, 5 Indirect ReportsLocation - East or Central Time Zone Preferred. Remote with 5-10% travel.Wolters Kluwer Health LRP is seeking an experienced, analytics-driven digital marketer to lead and manage its revenue generating digital properties and strategy (ecommerce websites, marketing websites, digital media spend). Other areas of ownership and responsibility include web analytics, marketing campaign analytics, acquisition channels (SEO, Social), web and mobile testing and optimization, and an internal creative studio (providing web/mobile creative and UX capabilities). An overarching goal is continuous improvement of metrics - increasing conversions to qualified leads and sales, driving down cost per acquisition (CPA), and increasing loyalty, retention, cross-sell, and customer lifetime value (CLTV) over time. The individual must be comfortable collaborating with peers in the brand team, marketing operations, data analytics/data science, the marketing center of excellence, technology and our corporate marketing divisions to collaborate and drive outcomes. In addition, this role will collaborate with digital marketing leaders in the Health Division to share best practices and support joint projects as needed.The Director, Digital Marketing is also HLRP's point of contact for our OneWeb corporate initiative. He/she will work closely with Health Division OneWeb peers and drive efficiencies by leveraging web site information architecture frameworks, site taxonomies, and user flows to create highly usable and intuitive web experiences to maximize our web conversions.At Wolters Kluwer Health LRP we are evolving our digital marketing function to be best in class and have a vision and passion towards improving overall customer experience and accelerating Wolters Kluwer HLRP as a world-class digital brand. We are a global leader in providing medical professionals, nurses, students, and institutions with information to provide the highest quality care. We are an inclusive and collaborative culture focused on building relationships and driving results.Responsibilities

• Manage, enhance and grow our direct to consumer presence and ecommerce sites
• Manage web analytics, setting KPIs, tag management, dashboards and deeper analyses
• Manage testing and optimization to drive demonstrable impact on our performance goals
• Drive web initiatives with deep personalization capabilities (market segmentation and/or onsite web traffic) on platforms such as the Adobe Marketing Suite, AEM, Sitecore that demonstrate measurable lifts in site traffic, conversion, and impact to sales
• Drive strategies for user acquisition, engagement, conversion, and retention; align with marketing to set corresponding goals across other channels (e.g. paid search, organic, social, etc.).
• Oversee an internal creative studio (web/mobile creative and UX) to drive a world-class experience that maximizes online conversions
• Collaborate with other marketing leaders (corporate and division) to accelerate our digital marketing maturityQualifications
  • 10 or more years digital marketing experience with a focus on ecommerce, publishing and analytics
  • 8 years of experience building and managing teams
  • Bachelor's degree required, Masters preferred (Information Sciences, etc.)
  • Agency experience is a plus
  • Proven ability to drive positive business outcomes
  • Knowledge of and experience with digital marketing tactics and channels such as SEO, SEM, display and social
  • Excellent oral and written communication skills
  • Ability to translate ideas into actionable projects with defined goals and outcomes
  • Excellent analytical and project management skills
  • A data-driven mindset with the ability to translate numbers into actionable insights
  • Experience with Adobe Analytics and Tableau a plus
  • Experience with testing and optimization
  • Strong collaborative skills and the ability to lead and build consensus
  • Strong creative skills and the ability to both set a vision as well as devise more tactical solutionsABOUT WOLTERS KLUWERWolters Kluwer N.V. (AEX: WKL) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.Wolters Kluwer reported 2021 annual revenues of 4.7 billion. The company, headquartered in Alphen aan den Rijn, the Netherlands, serves customers in over 180 countries, maintains operations in over 40 countries and employs 19,000 people worldwide.Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices. For more information about our solutions and organization, visit www.wolterskluwer.com , follow us on Twitter (https://twitter.com/wolters_kluwer) , Facebook (https://www.facebook.com/wolterskluwer) , and LinkedIn (https://www.linkedin.com/company/2483?trk=tyah&trkInfo=tarId%3A1415118411059%2Ctas%3Awolters%20kluwer%2Cidx%3A2-1-6)EQUAL EMPLOYMENT OPPORTUNITYWolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.INFORMATIONFor any assistance with your application for this job opening, please call the HR Source at (888) 495-4772 or email HRSource@WoltersKluwer.com. TTY is also available at 888 (4985) 4771.EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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