Marketing Manager

Company: Covr Financial Technologies
Location: Hartford
Posted on: March 15, 2023

Job Description:

Marketing Manager -REPORTS TO: CMODEPARTMENT: MarketingFLSA STATUS: ExemptWORK SCHEDULE: M-F, subject to change according to business needsTRAVEL: Travel will be required 10% of the time. LOCATION: Hartford, CT or Boise, ID or remote based on candidateCOMPANY OVERVIEW:Covr is listed as one of Forbes' Top 500 Startup Companies of 2021! -Covr Technologies is a leading digital insurance provider company focused on using technology to simplify the buying process for life insurance and related products. - As an innovator in a rapidly evolving industry, Covr is a technology-driven company that provides a simpler way for people to protect what matters most. - Through partnerships with financial institutions and advisors, Covr's innovative digital platform provides the capability to research, compare, and buy life insurance from top providers, fully online and within minutes. - Our flexible and cutting-edge work environment which includes work from home and remote work options attracts and retains the best talent. - We have a strong culture based on our core values: - Client First, Integrity, Innovation, Collaboration, Fun!JOB SUMMARY:The Marketing Manager will report to the Chief Marketing Officer and be responsible for overseeing all day-to-day corporate and business area marketing initiatives, from creation to execution to reporting of metrics. This position will work closely with executive team and heads of sales to align marketing messaging, strategy, and audience to drive brand awareness and sales growth in all areas.ESSENTIAL JOB FUNCTIONS, DUTIES, AND PERFORMANCE RESPONSIBILITIES:

• Work with sales leaders to develop and run marketing campaigns across Covr's channels and lines of business to attract new opportunities and support engagement of existing accounts
• Create and distribute Covr's digital value proposition for insurance products and services through various channels (ie. Web, digital, email, webinar and print)
• Write compelling sales concept and training content to be used with financial advisors, agents and customers to promote covr's various life insurance and LTC programs.
• Produce collateral material and web content to promote products, services and Covr's value proposition, working closely with our graphic design team.
• Manage Partner and Carrier Marketing Sponsorship Program, in partnership with our channel leaders, from planning and design to implementation and execution, as well as support relationship management between Covr and our partners. -JOB SPECIFICATIONS AND QUALIFICATIONS:Education and Experience:
  • Proven track record managing and executing marketing campaigns
  • Minimum 2 years experience in insurance marketing and channels -
  • Minimum 1 year experience in insurance writing and content development -
  • Knowledgeable in Life Insurance/financial institution marketing (wealth management, broker-dealers, banks, robos, etc) is helpful Bachelor's degree in marketing, communications, or related field or equivalent experienceKnowledge and Skills:
    • Strong writing skills in insurance and financial planning matters
    • General understanding of email, webinar and other campaign platforms & tools
    • Strong organizational skills and ability to multi-task
    • Experienced in presentations, forecasting to maximize marketing investment and tracking market trends
    • Proven track record driving performance-focused acquisition and retention campaigns across channels.
    • Exhibit's ability to think strategically and be flexible to accommodate urgency & business needs
    • Excellent communication, presentation skills, and professional work ethicMust be efficient using Excel, Powerpoint, and MS Word. Photoshop or Illustrator would be a plus -#LI-BC1 -Powered by JazzHR

Keywords: Covr Financial Technologies, Hartford , Marketing Manager, Executive , Hartford, Connecticut