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Director, Editorial Strategy

Company: Launch Potato
Location: Hartford
Posted on: March 17, 2023

Job Description:

In this role, you will be tasked with growing the audience and revenue for all our editorial content, across multiple Launch Potato brands, including FinanceBuzz. Your core responsibilities will include owning content strategy, content quality, and operations. You should be passionate about SEO. You will also play a big role in revenue optimization.
You must be equally excited by content creation, people management, and project management. You will manage a team of Managing Editors and Associate Directors and have regular interaction with an entire editorial department full of high achievers.
The ideal candidate has a "get it done" attitude and can easily switch between hands-on tasks and strategic thinking. As a clear and direct communicator who thrives on solving hard problems, you will remove roadblocks and continually work to improve your team's efficiency and skill.
Additionally, you should enjoy spending time examining data and reporting on what you find. We are a data-driven company, and loving spreadsheets couldn't hurt. You should be a solutions-oriented person who enjoys taking on new challenges. You should be adept at creating an environment that is conducive to both business success and personal success.

  • Lead our editorial efforts to grow sessions and revenue across a variety of platforms
  • Set and meet editorial goals (both sessions and revenue) on monthly, quarterly, and annual basis
  • Ensure consistency and quality of content across all our editorial brands
  • Own prioritization and allocation of resources across all editorial teams
  • Organize trainings around best practices and strategies for SEO and Syndication
  • Lead the editorial team in understanding and applying compliance guidelines
  • Thoroughly understand our methods of monetization and coach the team on best practices
  • Work with your reports and supervisor to nurture the careers of all editorial team members
  • Coordinate with the team to track expenses and forecast spending quarterly and annually
  • Own the improvement of our CMS and the relationship with our Product team in that regard
  • Research and integrate new tools and strategies to improve the performance of the team


    • 7+ years of relevant experience on a digital editorial team, particularly in management
    • Deep understanding of SEO and content marketing best practices
    • Experience contributing to, managing, and executing an editorial calendar
    • Experience in creating content that must adhere to compliance guidelines
    • Strong project management skills and a keen eye for detail
    • Ability to work with data, formulate theories, and report out to the team
    • True enjoyment of managing people and a love for the hiring process
    • Experience with Slack, Google Suite (specifically Sheets and Docs), and Asana (or similar)
    • PLUS: Expertise in personal finance topics and/or internet security topics
    • PLUS: Experience publishing content for syndication

Keywords: Launch Potato, Hartford , Director, Editorial Strategy, Executive , Hartford, Connecticut

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