Director, Data Analytics and Insights - 2018230
Company: Fidelity Investments
Location: Boston, MA
Posted on: February 19, 2021
Job Description:
Advises and consults senior leadership on strategic marketing
and customer experience decisions. Exercises discretionary
authority to establish test plans, measurement methodology,
analytic approaches, and project plans. Tests large scale
Artificial Intelligence (AI) projects involving multi-dimensional
databases, complex business infrastructure, complicated business
use cases, and cross-functional teams. Primary Responsibilities: Delivers insights through data analytics/research and presents
complex data, financial analyses, statistics, and research
findings. Employs quantitative and qualitative methodologies to create
strategic measurement and insight documents to guide decision
making discussions on marketing spend and customer experience. Coaches/trains employees in the analysis required for projects
and decision making in an Agile environment. Designs and disseminates end-to-end single and multi-channel
experimentation best practices. Supports experimentation and
analytics scalability through methodology, advice, process,
standards, and documentation. Leads ongoing engagements with external vendors and internal
technical experts to develop advanced analytics, test design, and
measurement capabilities. Provides expertise on data availability, and targeting and
testing techniques during the development phase. Collaborates with senior managers and decision makers to
identify and solve a variety of problems and clarify management
objectives. Formulates and applies mathematical modeling and optimizes
methods of development. Provides insights using data modeling and mining techniques, and
visualization. Develops A/B testing frameworks, experimental design, sampling
methods, and statistical analytics/hypothesis testing. Develops, configures, administers, and operates Adobe Target,
Salesforce, and Simon Data to build multi and omni-channel
personalization campaigns. Education and Experience: Bachelors degree (or foreign education equivalent) in Computer
Science, Engineering, Information Technology, Information Systems,
Mathematics, Physics, or a closely related field and six (6) years
of experience in the job offered or six (6) years of experience
enabling omni-channel personalized experiences for critical
business use cases. Or, alternatively, Masters degree (or foreign education
equivalent) in Computer Science, Engineering, Information
Technology, Information Systems, Mathematics, Physics, or a closely
related field and four (4) years of experience in the job offered
or four (4) years of experience enabling omni-channel personalized
experiences for critical business use cases. Skills and Knowledge: Candidate must also possess: Demonstrated Expertise (DE) designing, running, analyzing, and
interpreting experimental tests -- A/B testing -- and performing
research studies employing quantitative and qualitative
methodologies; and enabling omni-channel personalized experiences
for critical business use cases-- digital experience, and customer
journey orchestration, targeting, and segmentation -- based on
customer attributes, machine learning algorithms, and channel
engagement. DE implementing large scale personalization projects, using
machine learning algorithms and data analytics activation, using
Adobe Target, Adobe Analytics, and Salesforce; and generating
insights using marketing cloud products -- Adobe Target, Adobe
Analytics, and Salesforce -- to improve customer journeys across
mobile, desktop, and email channels. DE providing analytical and consulting support for customer
opportunities and outcomes, digitization, and channel optimization
work streams, using data analytics, Web and digital analysis,
clickstream data, customer segmentation, marketing analytics,
experimental design, and advance statistical analytics. DE extracting customer data, and analyzing proprietary data
warehouses and databases, using analytical tools -- Oracle SQL,
Clickstream, R, and Hadoop/Hive -- to assemble data from multiple
sources; and developing self-service interactive dashboards for
performance initiative measurements, using data visualization and
BI tools -- Qlik. For full job details and to apply, please visit
https://jobs.fidelity.com/ and search for job number: 2018230.
Keywords: Fidelity Investments, Hartford , Director, Data Analytics and Insights - 2018230, Finance , Boston, MA, Connecticut