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Pharmacy B2C Communications Senior Advisor

Company: Cigna
Location: Hartford
Posted on: April 3, 2021

Job Description:

Pharmacy B2C Communications Senior Advisor Location Virtual, US Category Marketing & Communications Posted Date: 01/22/2021 Job Id 20021762 The Pharmacy B2C Communications Senior Advisor manages the pharmacy communications strategy. This role will drive awareness and adoption within the market through the development and implementation of a forward looking and integrated communication strategy. Consults with internal partners on pharmacy strategic initiatives and develops corresponding communication strategies to deliver results. This role owns the prioritization and execution of appropriate efforts to implement long-range plans and project timelines, tasks, analysis, and assignments to support pharmacy strategic initiatives.-- Essential Functions/Responsibilities:

  • Partner with internal teams and key business stakeholders to drive strategy and production of campaign communications, tactical plans, and assets.
  • Serve as the key resource and thought partner for marketing and communications best practices. Use background knowledge and industry trends to advise on appropriate guidelines and drive innovation for the pharmacy.--
  • Own project management to translate communication requirements into effective tactical plans. Develop and adhere to specific milestones to inform established processes and deadlines for creating and executing communications.
  • Coordinate with creative groups and appropriate stakeholders in the development of effective marketing and communications campaigns.--
  • Develop content for various in house activities that are both internal and external, ranging from articles to one page branding efforts.
  • Work closely with creative execution team to ensure all creatives being produced follow our playbook and requirements. Experience & Qualifications:
    • 6+ years in project management, communications, marketing, or relevant experience
    • Bachelor's Degree in related field or equivalent professional experience.
    • Passion and skilled in copywriting, content curation, and authoring.
    • Excellent PC skills including Microsoft Office suite.
    • Excellent verbal and written communication and presentation skills.
    • Strong analytical and problem solving skills.
    • Proven ability to work in a fast paced - ever changing environment.
    • Excellent relationship building and cross functional skills.
    • Ability to work cross-functionally to proactively communicate and to resolve issues with the highest sense of urgency.
    • Critical thinker and creative problem solver; seeks perspective from others to inform a unique perspective and able to influence/gain buy-in.
    • Experience with client facing content curation This position is not eligible to be performed in Colorado. About Cigna Cigna Corporation (NYSE: CI) is a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. We offer an integrated suite of health services through Cigna, Express Scripts, and our affiliates including medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products. Together, with our 74,000 employees worldwide, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation. When you work with Cigna, you'll enjoy meaningful career experiences that enrich people's lives while working together to make the world a healthier place. What difference will you make? To see our culture in action, search #TeamCigna on Instagram. Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws. If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response. About Cigna Employment with Cigna, including employment within the LDP program, is at-will; that is, it is not for a specified period of time and can be terminated at any time for any reason, with or without cause or notice, by me or by Cigna. LDP programs, policies and processes may be changed by Cigna at any time.

Keywords: Cigna, Hartford , Pharmacy B2C Communications Senior Advisor, Healthcare , Hartford, Connecticut

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