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Web Content Designer (Content Strategist)

Company: Cogent IBS, Inc
Location: Hartford
Posted on: November 22, 2020

Job Description:

Content Writing ndash At least 3 years of measurable experience in the following Developing a content strategy that guides the creation of clear and well-structured content for the product or service Planning for the discovery, structure, process, creation, delivery, governance, and archiving of content Aligning content with business goals, stakeholder objectives, and user needs Inventorying and auditing of content on a local or enterprise level Conducting in-depth research on industry-related topics in order to develop original content and optimize current content Developing content for blogs, articles, product descriptions, social media, and the company website Implementing core content goals that will capture attention and promote engagement from the target audience Repurposing content in new ways to reach new audiences through multiple channels Assisting the marketing team in developing content for advertising, social media, and email campaigns Proofreading content for errors and inconsistencies Developing content using the best-practice principles of digital content design SEO and analytics ndash At least 3 years of experience with the following Conducting keyword research and using SEO best practices to increase SERP results and build traffic to content Creating headlines and body copy that utilize data from keyword research to help capture audiences Discovering and developing proper KPIs and implementing ways to measure content success Using research and analytics data to make sure content is meeting user needs Content Optimization and Governance ndash At least 3 years of experience and use cases with the following Identifying customersrsquo needs and recommending new content to address gaps in our current content Optimizing and categorizing content to align with an information architecture Working with subject matter experts to write clear text in plain language that achieves defined goals Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines Structuring content to reflect how users like to engage with online material and address how they access material through different devices Setting up governance models that support the maintenance of content after publishing Maintaining content to ensure itrsquos discoverable, relevant, and always updated

Keywords: Cogent IBS, Inc, Hartford , Web Content Designer (Content Strategist), IT / Software / Systems , Hartford, Connecticut

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