Senior Web Analyst (Remote Opportunity)
Company: Custom Ink , LLC
Location: Hartford
Posted on: August 5, 2022
Job Description:
Custom Ink, the leader in custom apparel for groups and
communities, is all about bringing people together. That's what
inspires our innovative online platform, world-class customer
support, and award-winning work environment. With 1,600+ team
members ("Inkers"), we are passionate about the success and
well-being of our team and have earned frequent recognition as a
top workplace from such organizations as Fortune Magazine and The
Washington Post. Our customers are counting on us to come through
for them, and that s important to all Inkers - no matter what role
they re in. How you ll make a difference: As a Senior Web Analyst,
you ll provide detailed analyses, insights, and recommendations in
support of Custom Ink s customer-facing products. You will
collaborate with the Product, UX, Marketing, Merchandising &
Engineering teams to improve site and product performance. Your
work will support conversion optimization efforts, drive positive
change through experimental design, and uncover opportunities to
improve our website. This role will report to our Director of Data
Analytics. What you ll do:
- Understand the business objectives behind requests and make
recommendations to improve impact and inspire new ideas
- Partner with product and merchandising teams in understanding
site behaviors
- Educate the business and product team on self serve web
analytics opportunities to optimize impact
- Proactively define areas of testing opportunity
- Assist Product Managers in delivering test design
documentation
- Help educate the team on interpretation of results
- Dive deeper into test analysis to better understand why we are
obtaining observed results
- Create key web metrics and funnels to monitor and support
business and technology
- Request analytics tags and verify correctly implemented
- Leverage site data to increase the effectiveness of business
channels
- Collaborate with Finance/Analytics team to support an
omni-channel view of the business
- Stay connected to analysis for all business areas to provide
support on a variety of projects as needed
- Perform exploratory analysis that results in meaningful
insights and recommendations for a broad range of subjects
- Demonstrate strong collaboration and analytical business
thinking
- Bring consistency to metrics used throughout the organization
How you ll be measured:
- Quality of analysis, insights, recommendations & impact
- Strength of relationships with other leaders and analysts
- Elevation of related Analytics capabilities
- Experimental design delivered and results interpretation
- Increase awareness of site health What we re looking for:
- 3+ years experience with ecommerce analytics
- 2+ years of experience interpreting A/B/n test results
- Expert in Google Analytics, Excel. Strong SQL skills
- Exposure to BigQuery; comfortable with leveraging R
- Familiar with data layer, tagging, and web analytics
implementations
- Demonstrated strategic problem solver
- Driver of business decisions using web data and statistical
analyses
- Expert in uncovering business and product goals; determine how
to frame questions into analytical questions that can be
answered
- Experience delivering training for self-serve web analytics
opportunities
- Experience delivering results in different modalities
(visualization, tables. etc)
- Experience performing analysis on large and often incomplete
data sets and translating results for consumption by business
partners
- Strong communication skills - Strong analysis is a great
starting point, but we are also looking for someone who can help
connect business partners with the summary and implications of that
analysis work
- Agility - ability to juggle multiple ongoing projects and work
both collaboratively and autonomously at times Cover letters are
preferred (not required), Custom Ink values individuality, so use
your judgment and write to us in your own voice. CustomInk, LLC
(""Custom Ink"") is an Equal Opportunity Employer. We celebrate
diversity in all forms and are committed to maintaining a
discrimination-free workplace that treats applicants and employees
with dignity and respect. Our employment process is conducted
without regard to race, color, religion, nationality or ethnic
background, sex, pregnancy, sexual orientation, gender identity or
expression, age, disability, protected veteran status, genetic
information, or other attributes protected by state, federal, and
local law.Custom Ink uses E-Verify to confirm the employment
eligibility of all new team members. To learn more about E-Verify,
including your rights and responsibilities, please click here .Read
about our commitment to the safety of our team members during
COVID-19 here .
Keywords: Custom Ink , LLC, Hartford , Senior Web Analyst (Remote Opportunity), IT / Software / Systems , Hartford, Connecticut
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