Web Content Designer - Level 4 / Hartford, CT (Remote) 6 Months Contract
Company: Suncap Technology, Inc.
Location: Hartford
Posted on: January 24, 2023
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Job Description:
The Content Developer will work closely with our
cross-functional project team focused in building and improving the
State of Connecticut's digital government services. The Content
Developer will support the mission by assessing customer needs and
creating content for websites, knowledgebase hubs, chatbots, and
digital applications. An ideal candidate should know content inside
and out - how to structure it, how to write it, how to use it in UX
design, and how to track it. You must be an expert copywriter, but
you must also show a high level of mastery of content taxonomy,
SEO, service design, and optimizing customer journeys.
You will need to have a deep understanding of our audience and be
able to clearly communicate how your content will address their
needs. In addition, the candidate should show a command of content
analysis, as well as creating mobile-first experiences and working
across teams.
Experiences Required for This Role
Content Development - At least 3 years of measurable experience in
the following:
--- Developing modern content for large websites with multiple
departments and sizable portfolios of services, informational
assets, and applications
--- Creating high level content strategies that focus on logical
taxonomies, streamlined user journeys, and human-focused design
--- Planning for the discovery, analysis, segmenting, creation,
delivery, tracking, and governance of content
--- Aligning content with business goals, stakeholder objectives,
and user needs
--- Inventorying and auditing of content on a local or enterprise
level
--- Copywriting - a high proficiency in writing for real people and
motivating them to action
--- Conducting in-depth research on industry-related topics to
develop original content and optimize current content
--- Creating high quality content pieces that can also be used for
content marketing needs, including advertising, social media, and
email campaigns
--- Editing content and proofreading material for errors and
inconsistencies
SEO and analytics - At least 3 years of experience with the
following:
--- Conducting keyword research, developing SEO strategies, and
using industry best practices to increase SERP results and build
traffic to content
--- Practicing both technical and on-page SEO methodologies to help
build Google's "EAT" objectives
--- Developing high-impact KPIs and tracking the measurable success
of content
--- Using customer research and site analytics to prove that
content is meeting user needs
Content Optimization and Governance - At least 3 years of
experience and use cases with the following:
--- Defining customers' needs and identifying content gaps that
prevent satisfactory digital experiences
--- Optimizing and categorizing content to align with a
service-oriented information architecture
--- Working with subject matter experts to write clear text in
plain language that achieves defined goals
--- Reviewing and improving existing content for accuracy,
legibility, accessibility, and compliance with State Content
Guidelines
--- Structuring content in ways that customers are used to, and
knowing the difference between features and benefits
--- Setting up governance models that support the maintenance of
content after publishing
Knowledge, Skills, and Ability
Content Development
--- Knowledge of Sitecore or a comparable CMS
--- Expert copywriting and editing skills
--- Content marketing
--- SEO and analytics
--- Knowledge/experience with project management tools (Microsoft
Office Suite, Teams, Jira)
--- Effective communication skills
--- High emotional intelligence
Performance in Complex Situations
--- Ability to distill complex concepts into simple ideas
--- Deadline-driven and able to handle simultaneous tasks, using
prioritization models and team communication tools
--- Comfort in suggesting better strategies or pointing out risks
in current development efforts
--- Dependable, organized, and equally able to work independently
as well as in cross-functional team environments
Team Player
--- Supporting teammates' skills and behaviors through development
and delivery
--- Communication and collaboration with multiple departments and
stakeholders
--- Creative and analytical thinking with strong problem-solving
skills
--- Judgment in dealing effectively and diplomatically with
government staff
--- Ability to maintain strict confidentiality
Preferred Skills & Qualifications
Other Desirable Skills
--- Highly proficient in Sitecore
--- Bachelor's degree in UX, Web Design, Communications, Marketing,
English, Journalism, or related field
--- 3 years of website content development work for a company or
institution in a full-time role with defined project-driven
goals
--- Experience with chatbots, search consoles, and helpdesk
services
--- Proficiency with content tools, especially development,
inventory/auditing, and SEO tools
--- A portfolio of published online content
--- Industry certification in a field-related discipline
--- 1 year of experience using customer relationship management
platforms such as Salesforce
--- 1 year of experience using Google Analytics (preferable
GA4)
--- 1 year of experience using data dashboard software like Power
Bi
Skills
Others
Content marketing
Proficient (4-6 Years)
No
Skills
Others
Salesforce
Proficient (4-6 Years)
No
Skills
Others
SEO and analytics
Proficient (4-6 Years)
No
Skills
Others
Sitecore
Proficient (4-6 Years)
No
Skills
Others
Web content management systems
Knowledge of content management systems
Proficient (4-6 Years)
No
Skills
Others
Writing and Editing Skills
Advanced (7-9 Years)
No
Education
Others
Bachelor's Degree
Bachelor's degree in Communications, Marketing, English,
Journalism, or related field
Proficient (4-6 Years)
No
Skills
Others
Communication skills both verbal and written
Proficient (4-6 Years)
No
Keywords: Suncap Technology, Inc., Hartford , Web Content Designer - Level 4 / Hartford, CT (Remote) 6 Months Contract, IT / Software / Systems , Hartford, Connecticut
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