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Associate Director, Market Research & Competitive Intelligence (Primary Care Respiratory & Esta[...]

Company: Boehringer Ingelheim Pharmaceuticals
Location: Hartford
Posted on: September 13, 2020

Job Description:

Job Description - Associate Director, Market Research & Competitive Intelligence (Primary Care Respiratory & Established Brands) (202172)

Boehringer Ingelheim is an equal opportunity global employer who takes pride in maintaining a diverse and inclusive culture. We embrace diversity of perspectives and strive for an inclusive environment which benefits our employees, patients and communities.

Associate Director, Market Research & Competitive Intelligence (Primary Care Respiratory & Established Brands) - 202172

Description:

The AD of MR/CI will have primary responsibility for all aspects of market research for assigned brands/TAs, including the identification of market research needs, the development of MR plans leveraging appropriate research methodologies to fill those needs, the design, execution and interpretation of MR studies and the clear communication of the insights and recommendations arising from the research. The AD MR/CI will also have primary responsibility for all aspects of CI including the identification of knowledge gaps, the creation of key intelligence topics and key intelligence questions to fill those gaps, the leveraging of appropriate CI methodologies to obtain the needed intelligence, and the clear communication of the intelligence, its implications for supported brands/TAs, and recommendations. This role will also analyze syndicated, secondary market data for performance measurement and market understanding purposes in both MR and CI.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees

Duties & Responsibilities:

Primary responsibility for all aspects of market research for specific therapeutic area/brand, including the identification of market research needs, and the design, execution and interpretation of market research studies and the analysis of syndicated, secondary market data for performance measurement and market understanding purposes.

Primary responsibility for all aspect of CI for specific TA/brand including the identification of knowledge gaps, the development of brand aligned KITS/KIQs, the leveraging of appropriate CI methodologies to fill the intel gaps and the clear communication of the intelligence and related implications and insights for our strategic brands. Also responsible for planning and executing CI workshops including Competitive Response Modeling and Scenario Analysis to develop strategies for growing marketing share in evolving competitive environments and evolving markets.

Work directly with Marketing, Pipeline, Managed Markets, or Business Development personnel to ensure the incorporation of MR/CI insights into the development of product marketing strategies and tactics. Interact with extended brand team and PM Management to present analyses, insights and recommendations needed to guide high-level decisions affecting all aspects of product development and promotion. Ensure that all relevant information (e.g. Business Analysis, Forecasting, etc.) has been integrated into analyses.

Develop appropriate goals and metrics, and ensure delivery of standard and custom (e.g. Early Launch Metrics/ELMS) reports for assigned prescription pharmaceuticals, including monthly and weekly product reports to brand teams. Respond to ad hoc information requests from other departments, including from BI personnel in other countries

Ensures that corporate standards of excellence and compliance are upheld and performs all Company business in accordance with all regulations (e.g. EEO, FDA, OSHA, PDMA, EPA, PhRMA, SCIP etc.) and Company policies and procedures. Immediately reports noted/observed violations to management. Demonstrates high ethical and professional standards at all times in order to main BIPI’s excellent reputation within the medical and pharmaceutical community.

Assure that US MR interests are incorporated into the design and development of Corporate led studies that will field in the U.S. market.

Continuous Improvement: Share knowledge of research methodologies and high quality vendors with other managers in the department.

Improve and update technical competency regularly through outside seminars and through vendor presentations

Establish Special Projects for Marketing Research to support PM’s changing process and execution needs. Participate in Special projects at the direction of PM management.

Requirements:

BA/BS degree from an accredited institution with seven (7) years pharmaceutical market research experience, or equivalent analytical experience in related pharmaceutical function (sales analytics, forecasting, etc.) OR Master’s degree from an accredited institution with five (5) years of this experience

Significant working experience in all types of market research techniques, both qualitative and quantitative, including multivariate analytical techniques

Strong planning and organizational skills.

Excellent analytical skills.

Strong ability to communicate effectively with all levels of the organization (verbal, written and presentation skills).

Ability to work with other disciplines in an international environment.

Experience with marketing research to optimize the launch of new products preferred.

Strong interpersonal, managerial and leadership abilities.

Must be legallyauthorized to work in the United States without restriction.

Must be willing totake a drug test and post-offer physical (if required)

Must be 18 years ofage or older

Who We Are:

At Boehringer Ingelheim we create value through innovationwith one clear goal: to improve the lives of patients. We develop breakthroughtherapies and innovative healthcare solutions in areas of unmet medical needfor both humans and animals. As a family owned company we focus on long termperformance. We are powered by 50.000 employees globally who nurture adiverse, collaborative and inclusive culture. Learning and development forall employees is key because your growth is our growth.

Boehringer Ingelheim, including Boehringer IngelheimPharmaceuticals, Inc., Boehringer Ingelheim USA, Boehringer Ingelheim AnimalHealth USA Inc., Boehringer Ingelheim Animal Health Puerto Rico LLC andBoehringer Ingelheim Fremont, Inc. is an equal opportunity and affirmativeaction employer committed to a culturally diverse workforce. All qualifiedapplicants will receive consideration for employment without regard to race;color; creed; religion; national origin; age; ancestry; citizenship status,marital, domestic partnership or civil union status; gender, gender identity orexpression; affectional or sexual orientation; pregnancy, childbirth or relatedmedical condition; physical or psychiatric disability; veteran or militarystatus; domestic violence victim status; genetic information (including therefusal to submit to genetic testing) or any other characteristic protected byapplicable federal, state or local law.

Keywords: Boehringer Ingelheim Pharmaceuticals, Hartford , Associate Director, Market Research & Competitive Intelligence (Primary Care Respiratory & Esta[...], Other , Hartford, Connecticut

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