Senior Director, Content Marketing
Company: The Travelers Companies
Posted on: June 4, 2021
Taking care of our customers, our communities and each other.
That's the Travelers Promise. By honoring this commitment, we have
maintained our reputation as one of the best property casualty
insurers in the industry for over 160 years. Join us to discover a
culture that is rooted in innovation and thrives on collaboration.
Imagine loving what you do and where you do it.
Job Description Summary
Exciting opportunity to lead and grow a data-driven content
marketing team for a major B2B and B2C insurance industry
Reporting to the head of Content Marketing, Web Strategy and
Operations, you will be responsible for developing cross functional
and enterprise content strategies, content marketing solutions and
overseeing the creation of design, written, and/or multimedia
content. This position manages a team of content strategists. You
will focus on providing leadership to staff, assisting in
developing the content strategy for enterprise functions and
business units, and developing complex content solutions to meet
business and corporate marketing objectives.
Primary Job Duties & Responsibilities
Ensure that content initiatives support business objectives,
delivering required look, feel and appeal. Identify and recommend
changes for maximum effectiveness.
Utilizes extensive array of design, written, and/or multimedia
content applications, software, tools and equipment to create
marketing content and content strategies.
Stays abreast of cutting edge technology and makes
recommendations to management on potential enhancements.
Contribute to definition of content parameters/strategies that
capture and project corporate identity and maximize style, brand
identification and translates desired impact.
Reinforce design, written, and/or multimedia content strategies
with staff to ensure that brand identity are reinforced by all
marketing content. Identify and provide input to management on
potential enhancements to content strategies.
Responsible for managing staff responsible for developing either
design, written, and/or multimedia content.
Accountable for recruiting, selection and onboarding of new
staff. Coach development and manage performance. Provide input on
- Other duties as assigned.
Minimum of 7 years of related content development
Minimum of 2 years of management experience.
Requires thorough knowledge of company product/services and
marketing strategies to develop company digital channel content and
maximize traffic to sites.
- Requires thorough knowledge within the creative development,
design, copy, production and media planning functions and the
ability to integrate and coordinate internal and external
Education, Work Experience, & Knowledge
Bachelor's Degree in Marketing, Business Management, Journalism
or graphics design from AIGA accredited school or equivalent
Typical incumbent experience level 8-10 years.
Thorough knowledge of digital and content marketing, graphic
design and digital design, flow and site organization.
- Extensive experience with public web strategy, SEO, Martech
stack, taxonomy, design, copywriting and editing, media and
production activities with ability to manage creative projects from
conception through implementation.
Job Specific Technical Skills & Competencies
Advanced ability to think strategically, creatively and outside
the box in developing designs content solutions for marketing
Advanced project management skills and ability to manage
multiple complex projects simultaneously.
Advanced verbal communication skills and ability to interact
with all levels of management within a highly matrixed
Advanced analytic, data visualization, measurement and reporting
Advanced problem solving skills.
Advanced leadership skills including ability to:
- Manage in participative manner.
- Develop employees
- Manage change effectively.
- Inspire others
- Understand and navigate organization.
- Align resources to accomplish key objectives.
Travelers is an equal opportunity employer. We value the unique
abilities and talents each individual brings to our organization
and recognize that we benefit in numerous ways from our
If you are a candidate and have specific questions regarding the
physical requirements of this role, please send us an email so we
may assist you.
Travelers reserves the right to fill this position at a level
above or below the level included in this posting.
Keywords: The Travelers Companies, Hartford , Senior Director, Content Marketing, Other , Hartford, Connecticut
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