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Marketing Consultant

Company: Travelers
Location: Hartford
Posted on: June 4, 2021

Job Description:

Company SummaryTaking care of our customers, our communities and each other. Thats the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.Job CategoryMarketingTarget Openings1Job Description SummaryUnder moderate supervision and in conjunction with business partner(s) and teammates, the Marketing Consultant is responsible for maintaining web content in Claim Center of Travelers.com, obtaining metrics and providing insights.Primary Job Duties & ResponsibilitiesCampaign Execution:Creates and manages web based components of integrated market campaigns in support of business unit and cross business unit initiatives.Completes marketing related requests, tasks and activities based on business objectives.Develops graphic content, writes, edits, design web pages and shepherds material through the review/approval process.Supports the execution of traditional marketing tactics such as email, ecards, webinars, newsletters, sell sheets, brochures; and digital marketing tactics such as video, social media and web for less complex campaigns.Monitors the effectiveness of web-based campaigns by tracking results; may provide input on campaign ROI analysis and reporting.Performs research relative to web-based marketing campaigns.Responsible for the ongoing maintenance/refresh of Claim Center content and tactics with some oversight.Supports agency and industry events by executing marketing components.Has basic knowledge of established processes, approvals and best practices.Collaboration:Works collaboratively with manager and marketing partners to understand priorities and objectives.Collaborates with manager and marketing peers; may also work with assigned business partners.Manages small sized projects and campaigns.Minimum QualificationsMinimum of 1 year of marketing related work experience is required.Working knowledge of all facets of owned and earned paid tactics is required.Working knowledge of content writing and tools is required.Working knowledge of multifunctional areas such as: digital execution, promotion, advertising, research, competitive analysis, communications, brand management, website management is required.Intermediate written and verbal communications skills are required.Intermediate organizational and time management skills are required.Intermediate understanding of marketing concepts is required.Education, Work Experience, & KnowledgeBachelor's degree in marketing or related field and experience with website maintenance or equivalent experience is preferred.Familiarity with TeamSite or other similar content management tools preferred.Intermediate design skills and familiarity with design software like InVision preferred.Employment PracticesTravelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email () so we may assist you.Travelers reserves the right to fill this position at a level above or below the level included in this posting.

Keywords: Travelers, Hartford , Marketing Consultant, Other , Hartford, Connecticut

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