Vice President Commercial Data Enablement and Analytics

Company: United Natural Foods
Location: Providence
Posted on: March 25, 2026

Job Description:

The Vice President of Commercial Data Enablement & Analytics will lead the strategy, development, and delivery of data tools, platforms, and digital products that empower the Commercial organization—especially Inside and Outside Sales teams. This executive will be responsible for uniting data strategy, product management, sales enablement, and sales operations to deliver scalable, insight-driven capabilities that drive revenue growth and customer value. As a key member of the Commercial leadership team, the VP will work across business and technology functions to ensure Salesforce, analytics platforms, and other sales enablement tools are optimized and adopted. They will also lead product lifecycle management for commercial data tools—from ideation to roadmap planning, development, and continuous improvement. Job Responsibilities: Core Responsibilities · Define and execute the Salesforce, sales operations, and analytics vision for the Commercial organization, aligned with sales growth and customer success objectives. · Champion the use of data, insights, and platform tools to enhance sales team productivity, account penetration, and customer engagement. · Serve as a key liaison between Commercial teams, Data & Analytics, IT, and Executive Leadership. · Lead product management and commercial analytics for commercial team, including Salesforce and analytics (Tableau, Power BI) applications—owning roadmap, prioritization, user stories, backlog, and go-to-market strategy. · Build and manage a sales operations organization responsible for designing intuitive, scalable, and high-impact tools that meet the needs of sales and commercial stakeholders. · Drive user research, feedback loops, and usage analytics to continuously enhance tool effectiveness and adoption. · Collaborate with technical teams to ensure agile product development and successful deployment of new capabilities. · Enable Sales teams with actionable data, tools, and insights to drive performance, pipeline health, territory planning, pricing execution, and strategic account growth. · Oversee the design and delivery of dashboards, KPIs, and decision-support tools that make data accessible and operational. · Ensure alignment of product features with sales motions and customer value propositions. · Build and lead a high-performing team of product managers, data strategists, and enablement professionals. · Foster a culture of cross-functional collaboration, continuous improvement, and customer-centric design. · Develop internal product and data champions across the Commercial organization. Performs other duties as assigned. Job Requirements: Education/ Certifications: · A master’s degree is strongly preferred. Experience: · 15 years of progressive experience in commercial data enablement, sales operations, or product management, with at least 5 years in a senior leadership role. · Proven experience owning product lifecycle management (preferably for internal data or sales tools). · Deep understanding of Salesforce and other CRM, sales enablement, or business intelligence platforms. · Strong business acumen and the ability to translate business needs into scalable technology and data solutions. · Demonstrated success in building cross-functional teams and leading digital transformation initiatives. Knowledge/Skills/ Abilities · Significant experience in the multiple priority functions of merchandising, sales, development, financial, or sales operations · Understanding and knowledge of company products · Working knowledge of sales forecasting, programs, promotions and related techniques · Proficiency in Microsoft Office Suite · Working knowledge of margin and company profitability · Experience recruiting, managing, retaining and developing current and future leaders in the organization · Experience participating in or leading a significant change initiative (e.g., standardization or consolidation project, key region initiative, acquisition, merger, startup) and managing across disciplines, functions or other organizational boundaries · Strong leadership and management skills. · Excellent communication, negotiation, and presentation skills · Ability to interact at all levels of business · Ability to manage and coordinate multiple projects and teams · Demonstrated ability to drive new business and close sales · Strong collaborative, innovative, leading change, strategic skills and commitment to company vision · Must possess excellent organizational and supervisory skills and can manage large numbers of employees · effectively · Good judgment is required for this position as there may be times when direct supervision may not be immediately available. Work Environment: Remote Role: · This position is classified as remote where the associate will perform remote work from their primary residence. Remote associates are welcome to work from the office but are not required to do so. While remote associates are not required to work from an office on a regular basis, they may be required to come to the office or other UNFI locations for necessary business reasons or if directed to do so by their manager. Travel (minor): · This position may require the associate to travel to company offices, distribution centers, or other locations for specific meetings or other business reasons. Physical Environment/Demands: Office Roles: · Most work is performed in a temperature-controlled office environment. · Incumbent may sit for long periods of time at a desk or computer terminal. · While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. · Incumbent may use calculators, keyboards, telephones, and other office equipment in the course of a normal workday. · Stooping, bending, twisting, and reaching may be required in the completion of job duties. The above statements are intended to describe the general nature of the work performed by the employees assigned to this job. All employees must comply with Company policy and applicable laws. The responsibilities, duties and skills required of personnel so classified may vary within each department and/or location. UNFI is an Equal Opportunity employer committed to creating an inclusive and respectful environment for all. All qualified applicants will receive equal consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, or other protected ground. Accommodation is available upon request for candidates taking part in all aspects of the job selection process. - M/F/Veteran/Disability. VEVRAA Federal Contractor. Company: United Natural Foods Inc. Compensation: UNFI anticipates paying the above-referenced pay rate (or within the above-referenced pay range) for this position. Actual Pay, where applicable, will depend on a number of factors, including, but not limited to, education, experience, training, and any requirements under applicable collective bargaining agreements. UNFI is committed to transparency in pay in compliance with applicable state/provincial and local laws. Benefits: Candidates hired into this position will also be eligible to participate in the following benefits programs: Paid Time Off; Sick Time; paid holidays and parental leave; 401K Program (or retirement savings plan if in Canada); medical, dental, vision, life, and accidental death/dismemberment insurance; short-term and long-term disability insurance program, Flexible Spending Account and/or Health Savings Account (U.S. only), subject to meeting the eligibility requirements and the terms and conditions of these programs, and subject to any requirements under applicable collective bargaining agreements. Sales Positions Only: For sales positions that are commission-based, the above range is an estimate of total potential commission-based compensation during an associate’s first year, but UNFI offers an introductory period minimum of $680 per week. After the introductory period, as a 100% commission-based role, there is no set salary. UNFI’s commission plans are uncapped and average earnings vary depending on territory and sales achieved, among other factors. UNFI’s compensation, benefits, and paid time off policies are subject to change in the Company’s sole discretion, consistent with applicable law. This job posting should not be construed as an offer of employment with certain terms, nor should it be construed as a guaranteed minimum. Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act or for Canadian applicants in accordance with provincial human rights legislation.

Keywords: United Natural Foods, Hartford , Vice President Commercial Data Enablement and Analytics, Sales , Providence, Connecticut